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Matti Haapoja

Matti Haapoja

CA
@mattih
835
Video Count
131.9M
Video View
1.3M
Subscriber
#648
Canada Rank
#45,318
Global Rank
835
Video Count
131.9M
Video View
1.3M
Subscriber
#648
Canada Rank
#45,318
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Matti Haapoja YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 13.99%
#45.3Kof 323.9K
Falling
🇨🇦Canada Rank
Top 6.24%
#648of 10.4K
Falling
Main CategoryHowto & Style
Global:#11.5KTop 26.1%
Canada:#202Top 9.8%

835

Total Videos

Content Library

131.9M

Total Views

Lifetime Views

1.3M

Subscribers

Community Size

4.64%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
17.5K
Average Likes per Video
713
Average Comments per Video
96
Recent Performance
19.1K+10%

Upload Analysis

Upload Frequency
Weekly
Consistency Score
98%
Subscriber Engagement
1.36%

Best Performing Video

Top performer by views

iPhone 17 Pro Filmmakers Review // I was wrong.

154.4K

Views

3.9K

Likes

376

Comments

Published: 6 months ago

Needs Improvement

Opportunity for growth

Real BTS Stories of How DUST BUNNY Was Filmed

1.6K

Views

66

Likes

7

Comments

Published: 2 months ago

Long Video Statistics

Analysis of 36 long-form videos

36
Long Videos
20.6K
Avg Views
19:45
Avg Duration
+18%
vs All Videos

Duration Distribution

Short Long (1-3 min)2 videos (6%)
Medium (3-10 min)1 videos (3%)
Long (10-30 min)27 videos (75%)
Very Long (30+ min)6 videos (17%)
Total Views
740.2K
Total Likes
30.4K
Total Comments
4.5K

Top Performing Long Video

iPhone 17 Pro Filmmakers Review // I was wrong.

154.4K views21:359/23/2025

📈 Long Video Insights

• Long videos make up 72% of total content

• Average performance: Better than channel average

• Most common duration: Long (10-30 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (36)

Upload Frequency
Weekly
Best Publishing Day
Tuesday10 videos
Best Publishing Hour
14:0010 videos
Short Videos

Short Videos (14)

Upload Frequency
Bi-weekly
Best Publishing Day
Thursday6 videos
Best Publishing Hour
19:004 videos
Optimal Timing
Best day for long videos:Tuesday
Best hour for long videos:14:00
Best day for shorts:Thursday
Best hour for shorts:19:00
Content Strategy
Long video frequency:Weekly
Short video frequency:Bi-weekly
Content ratio:72% long, 28% short

Top Channel Categories

Content distribution across 7 main categories

📁

Lifestyle Sociology

45
videos
43% of contentAvg: 18.1K
+23% growthlast 30 days
💻

Technology

27
videos
26% of contentAvg: 21.8K
+15% growthlast 30 days
📁

Hobby

16
videos
15% of contentAvg: 10.5K
+41% growthlast 30 days
🎥

Film

11
videos
11% of contentAvg: 11.3K
-18% growthlast 30 days
🎬

Entertainment

3
videos
3% of contentAvg: 6.9K
+0% growthlast 30 days
🎵

Music

1
videos
1% of contentAvg: 5K
+0% growthlast 30 days
📁

Ice Hockey

1
videos
1% of contentAvg: 9.4K
+0% growthlast 30 days

Category Distribution

7
Categories
Lifestyle Sociology
43%
Technology
26%
Hobby
15%
Film
11%
Entertainment
3%
Music
1%
Ice Hockey
1%

Performance Rankings

👑
Technology
27 videos
21.8K
+15%
🥈
Lifestyle Sociology
45 videos
18.1K
+23%
🥉
Film
11 videos
11.3K
-18%
🏅
Hobby
16 videos
10.5K
+41%
🏅
Ice Hockey
1 videos
9.4K
+0%
🏅
Entertainment
3 videos
6.9K
+0%
🏅
Music
1 videos
5K
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 43% of content

Best Performer

Technology has highest avg views

Fastest Growing

Hobby shows strongest growth

Top Video Tags

Most used tags across 513 tag instances

#filmmaking

1

Content

35
videos
20.8K
866
129
+11%
7% usage

#camera

2

Content

35
videos
20.8K
866
129
+11%
7% usage

#sony

3

Content

35
videos
20.8K
866
129
+11%
7% usage

#matti

Content

34
videos
21.2K
882
131
+9%
7% usage

#haapoja

Content

34
videos
21.2K
882
131
+9%
7% usage

#travel

Content

34
videos
21.2K
882
131
+9%
7% usage

#feels

Content

34
videos
21.2K
882
131
+9%
7% usage

#tutorial

Educational

34
videos
21.2K
882
131
+9%
7% usage

#photography

Content

34
videos
21.2K
882
131
+9%
7% usage

Content Tags

12 tags in category

#filmmaking
35
+11%
#camera
35
+11%
#sony
35
+11%
#matti
34
+9%

Educational Tags

2 tags in category

#tutorial
34
+9%
#learn
34
+9%

Format Tags

1 tags in category

#premiere
34
+9%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#filmmakingTop 13520.8K4.78%+11%48/100
#cameraTop 23520.8K4.78%+11%48/100
#sonyTop 33520.8K4.78%+11%48/100
#matti3421.2K4.78%+9%48/100
#haapoja3421.2K4.78%+9%48/100
#travel3421.2K4.78%+9%48/100
#feels3421.2K4.78%+9%48/100
#tutorial3421.2K4.78%+9%48/100
#photography3421.2K4.78%+9%48/100
#photo3421.2K4.78%+9%48/100
#premiere3421.2K4.78%+9%48/100
#film3421.2K4.78%+9%48/100
#cinema3421.2K4.78%+9%48/100
#cinematic3421.2K4.78%+9%48/100
#learn3421.2K4.78%+9%48/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#filmmaking - Highest usage35 videos
#matti - Best avg views21.2K
#filmmaking - Fastest growing+11%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#filmmaking shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

iPhone 17 Pro Filmmakers Review // I was wrong.
#1

iPhone 17 Pro Filmmakers Review // I was wrong.

154.4K154.4K6 months ago
iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras
#2

iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras

57.9K57.9K6 months ago
MacBook Pro M5 Max Review.  Honestly I wasnt going to make this.
#3

MacBook Pro M5 Max Review. Honestly I wasnt going to make this.

54.6K54.6K3 weeks ago
The Best All Around Cinema Camera in 2025
#4

The Best All Around Cinema Camera in 2025

39.1K39.1K5 months ago
Instagram said its changing forever...
#5

Instagram said its changing forever...

33.6K33.6K2 months ago

Most Liked Videos

Top 5 by like count

iPhone 17 Pro Filmmakers Review // I was wrong.
#1

iPhone 17 Pro Filmmakers Review // I was wrong.

3.9K154.4K6 months ago
Instagram said its changing forever...
#2

Instagram said its changing forever...

1.8K33.6K2 months ago
I miss the old Youtube
#3

I miss the old Youtube

1.7K21.3K5 months ago
The Best All Around Cinema Camera in 2025
#4

The Best All Around Cinema Camera in 2025

1.6K39.1K5 months ago
iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras
#5

iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras

1.4K57.9K6 months ago

Most Commented Videos

Top 5 by comment count

iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras
#1

iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras

42657.9K6 months ago
iPhone 17 Pro Filmmakers Review // I was wrong.
#2

iPhone 17 Pro Filmmakers Review // I was wrong.

376154.4K6 months ago
Sony is in trouble...
#3

Sony is in trouble...

33023.2K2 months ago
The Best All Around Cinema Camera in 2025
#4

The Best All Around Cinema Camera in 2025

31939.1K5 months ago
I'm switching to Nikon ZR 🥔 farewell Sony?
#5

I'm switching to Nikon ZR 🥔 farewell Sony?

30820.5K4 months ago

Highest Engagement

Top 5 by engagement rate

I miss the old Youtube
#1

I miss the old Youtube

9.20%21.3K5 months ago
Best Export Settings For Davinci Resolve
#2

Best Export Settings For Davinci Resolve

8.95%11.9K1 month ago
Leica Factory Tour With Peter McKinnon VLOG
#3

Leica Factory Tour With Peter McKinnon VLOG

8.22%12.7K5 months ago
Whats next for me in 2026
#4

Whats next for me in 2026

8.15%7.7K2 months ago
Secret Island that makes you a Cinematic Filmmaker
#5

Secret Island that makes you a Cinematic Filmmaker

7.89%4.3K2 months ago

Performance Summary

Peak performance metrics across all categories

Highest Views
154.4K
iPhone 17 Pro Filmmakers Revie...
Highest Likes
3.9K
iPhone 17 Pro Filmmakers Revie...
Most Comments
426
iPhone 17 Pro vs Pixel 10 vs S...
Best Engagement
9.2%
I miss the old Youtube...

Multi-Category Champions

Top performers across multiple categories

iPhone 17 Pro Filmmakers Review // I was wrong.
👑
iPhone 17 Pro Filmmakers Review // I was wrong.
viewslikescomments
154.4K3.9K
iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras
🥇
iPhone 17 Pro vs Pixel 10 vs Samsung S25 // Best Smartphone Cameras
viewslikescomments
57.9K1.4K
The Best All Around Cinema Camera in 2025
🏆
The Best All Around Cinema Camera in 2025
viewslikescomments
39.1K1.6K

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 17.5K views per video
4.64% overall engagement rate
weekly upload schedule
98% consistency in uploads

Optimization Opportunities

Focus on subscriber retention and activation
Analyze top-performing content for successful patterns