Neal Schaffer

The Human-First Strategy That's Beating AI-Generated Content

Is the marketing funnel dead? Phil Treagus-Evans built a 13-year agency proving that putting humans at the center beats automation every time. Here's his playbook. In this episode, I sit down with Phil , founder of Giraffe Social and author of Human First Marketing, to break down the EMPATH framework, the Pinball Method that replaces the funnel, and where AI helps vs. hurts your marketing. CHAPTERS: 0:00 – Introduction 0:57 – Starting an agency by accident at 21 3:20 – The secret sauce behind Giraffe Social 6:17 – What is Human First Marketing? 7:50 – The EMPATH framework explained 11:02 – Why AI content is creating a sea of sameness 14:11 – Personal branding as a growth engine 18:34 – The Pinball Method: why funnels are broken 23:45 – Trust as the #1 currency in marketing 25:40 – Writing a 92,000-word marketing book 29:04 – Who Giraffe works with RESOURCES: 📖 Human First Marketing by Phil Treagus-Evans: https://amzn.to/3NvijPu 🦒 Giraffe Social: https://www.giraffesocialmedia.co.uk/ 🔗 Phil on LinkedIn: https://www.linkedin.com/in/phil-treagus-evans/ CONNECT WITH NEAL: 🔗 LinkedIn: https://www.linkedin.com/in/nealschaffer/ 🌐 Website: https://nealschaffer.com 🎙️ Podcast: https://podcast.nealschaffer.com Subscribe for More Digital Marketing Advice -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ https://www.youtube.com/nealschaffer?sub_confirmation=1 Grab My Free Stuff -+-+-+-+-+-+-+-+-+-+- Maximizing LinkedIn for Business Ebook: ➡︎ https://nealschaffer.com/linkedin-book-free-download/ Digital and Social Media Marketing Tools Buyer’s Guide: ➡︎ https://nealschaffer.com/best-digital-marketing-tools-guide/ The Age of Influence (Free Preview): ➡︎ https://nealschaffer.com/age-of-influence-preview/ The Definitive Guide to Email Marketing: ➡︎ https://nealschaffer.com/email-marketing-guide-ebook/ The Definitive Guide to Guest Blogging: ➡︎ https://nealschaffer.com/guest-blogging-guide-ebook/ Sign Up to My Free Weekly Email Newsletter -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ https://newsletter.nealschaffer.com/events/ Subscribe and Listen to the Your Digital Marketing Podcast: -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ YouTube: ➡︎ https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi Apple: ➡︎ https://nealschaffer.com/apple Spotify: ➡︎ https://nealschaffer.com/spotify Other Option (Website)s: ➡︎ https://podcast.nealschaffer.com Work With Me -+-+-+-+-+-+-+- Join My Digital First Group Coaching Mastermind Community: ➡︎ https://nealschaffer.com/membership/ Hire Me to Be Your Fractional CMO: ➡︎ https://nealschaffer.com/cmo Book Me to Speak at Your Next Event: ➡︎ https://nealschaffer.com/social-media-keynote-speaker/ Buy My Books on Amazon: ➡︎ https://amzn.to/41XLxIw Other Inquiries: ➡︎ https://nealschaffer.com/contact/ My Digital Marketing Toolbox (Click on Links for Special Offers) -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+--+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- My social media scheduling tool SocialBee: ➡︎ https://nealschaffer.com/socialbee My second social media scheduling which also has AI functionality Tailwind: ➡︎ https://nealschaffer.com/tailwind My main A.I. content creation tool Jasper: ➡︎ https://nealschaffer.com/jasper My SEO tool of choice SEMrush: ➡︎ https://nealschaffer.com/semrush I don’t publish a blog post before reviewing in the A.I. tool Frase: ➡︎ https://nealschaffer.com/frase My graphics creation tool Adobe Express: ➡︎ https://nealschaffer.com/adobeexpress My YouTube tool of choice TubeBuddy: ➡︎ https://nealschaffer.com/tubebuddy My marketing ROI dashboard Digivizer: ➡︎ https://nealschaffer.com/digivizer My email marketing tool ConvertKit: ➡︎ https://nealschaffer.com/convertkit My killer Twitter A.I. content creation tool TweetHunter: ➡︎ https://nealschaffer.com/tweethunter My Twitter following management tool SocialDog: ➡︎ https://nealschaffer.com/socialdog My podcast host AND AI show notes and transcript creation tool Buzzsprout: ➡︎ https://nealschaffer.com/buzzsprout If you subscribe through my link, hit me up if you need any help! Connect with Me in the Socials -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- LinkedIn: ➡︎ https://linkedin.com/in/nealschaffer Twitter: ➡︎ https://twitter.com/nealschaffer Instagram: ➡︎ https://instagram.com/nealschaffer Facebook: ➡︎ https://facebook.com/NealSchafferPage Tik Tok: ➡︎ https://tiktok.com/@nealschaffersocial Pinterest: ➡︎ https://pinterest.com/nealschaffer