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Nykaa

Nykaa

IN
@nykaa
3.1K
Video Count
978.5M
Video View
1.6M
Subscriber
#7,858
India Rank
#35,057
Global Rank
3.1K
Video Count
978.5M
Video View
1.6M
Subscriber
#7,858
India Rank
#35,057
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Nykaa YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 10.82%
#35.1Kof 323.9K
Rising
🇮🇳India Rank
Top 35.65%
#7.9Kof 22K
Rising
Main CategoryHowto & Style
Global:#8.9KTop 20.1%
India:#1.6KTop 47.8%

3.1K

Total Videos

Content Library

978.5M

Total Views

Lifetime Views

1.6M

Subscribers

Community Size

0.11%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
78.7K
Average Likes per Video
87
Average Comments per Video
1
Recent Performance
39.3K-50%

Upload Analysis

Upload Frequency
Every few days
Consistency Score
99%
Subscriber Engagement
4.86%

Best Performing Video

Top performer by views

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV

1.2M

Views

660

Likes

8

Comments

Published: 2 weeks ago

Needs Improvement

Opportunity for growth

5 Easy Eye Makeup Looks Using Kajal | Ft Urjita Wani & Naima | NykaaTV

445

Views

7

Likes

0

Comments

Published: 6 days ago

Long Video Statistics

Analysis of 16 long-form videos

16
Long Videos
240.7K
Avg Views
1:26
Avg Duration
+206%
vs All Videos

Duration Distribution

Short Long (1-3 min)15 videos (94%)
Medium (3-10 min)1 videos (6%)
Long (10-30 min)0 videos (0%)
Very Long (30+ min)0 videos (0%)
Total Views
3.9M
Total Likes
3.3K
Total Comments
64

Top Performing Long Video

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV

1.2M views0:593/22/2026

📈 Long Video Insights

• Long videos make up 32% of total content

• Average performance: Better than channel average

• Most common duration: Short Long (1-3 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (16)

Upload Frequency
Daily
Best Publishing Day
Sunday5 videos
Best Publishing Hour
13:003 videos
Short Videos

Short Videos (34)

Upload Frequency
Every few days
Best Publishing Day
Tuesday6 videos
Best Publishing Hour
15:007 videos
Optimal Timing
Best day for long videos:Sunday
Best hour for long videos:13:00
Best day for shorts:Tuesday
Best hour for shorts:15:00
Content Strategy
Long video frequency:Daily
Short video frequency:Every few days
Content ratio:32% long, 68% short

Top Channel Categories

Content distribution across 5 main categories

📁

Lifestyle Sociology

47
videos
84% of contentAvg: 79.6K
+9827% growthlast 30 days
📁

Physical Attractiveness

4
videos
7% of contentAvg: 65K
+10637% growthlast 30 days
🎬

Entertainment

2
videos
4% of contentAvg: 95.7K
+0% growthlast 30 days
📁

Fashion

2
videos
4% of contentAvg: 1.5K
+0% growthlast 30 days
📁

Pet

1
videos
2% of contentAvg: 2.1K
+0% growthlast 30 days

Category Distribution

5
Categories
Lifestyle Sociology
84%
Physical Attractiveness
7%
Entertainment
4%
Fashion
4%
Pet
2%

Performance Rankings

👑
Entertainment
2 videos
95.7K
+0%
🥈
Lifestyle Sociology
47 videos
79.6K
+9827%
🥉
Physical Attractiveness
4 videos
65K
+10637%
🏅
Pet
1 videos
2.1K
+0%
🏅
Fashion
2 videos
1.5K
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 84% of content

Best Performer

Entertainment has highest avg views

Fastest Growing

Physical Attractiveness shows strongest growth

Top Video Tags

Most used tags across 86 tag instances

#makeup

1

Content

8
videos
62.5K
124
3
+9275%
9% usage

#nykaa pink love sale

2

Content

8
videos
2.1K
27
0
+0%
9% usage

#beauty

3

Content

7
videos
3.1K
87
3
+272%
8% usage

#wellness

Content

7
videos
3.1K
87
3
+272%
8% usage

#hair

Content

7
videos
3.1K
87
3
+272%
8% usage

#haul

Content

7
videos
3.1K
87
3
+272%
8% usage

#ecommerce

Content

7
videos
3.1K
87
3
+272%
8% usage

#tutorials

Educational

7
videos
3.1K
87
3
+272%
8% usage

#nykaa tv

Content

6
videos
34.1K
51
1
+2558%
7% usage

Content Tags

11 tags in category

#makeup
8
+9275%
#nykaa pink love sale
8
+0%
#beauty
7
+272%
#wellness
7
+272%

Educational Tags

3 tags in category

#tutorials
7
+272%
#makeup tips
4
+100%
#indian makeup tutorial
3
+86%

Format Tags

1 tags in category

#makeup challenge
5
+9752%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#makeupTop 1862.5K0.20%+9275%3/100
#nykaa pink love saleTop 282.1K1.29%+0%13/100
#beautyTop 373.1K2.90%+272%29/100
#wellness73.1K2.90%+272%29/100
#hair73.1K2.90%+272%29/100
#haul73.1K2.90%+272%29/100
#ecommerce73.1K2.90%+272%29/100
#tutorials73.1K2.90%+272%29/100
#nykaa tv634.1K0.15%+2558%2/100
#makeup challenge599K0.11%+9752%2/100
#makeup tips4402.5K0.09%+100%5/100
#nykaa pink love sale 202641.4K1.04%+0%10/100
#indian makeup tutorial33.9K0.69%+86%7/100
#nykaatv32.1K1.50%-85%15/100
#nykaa beauty31.3K1.51%-73%15/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#makeup - Highest usage8 videos
#makeup tips - Best avg views402.5K
#makeup challenge - Fastest growing+9752%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#makeup challenge shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
#1

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV

1.2M1.2M2 weeks ago
Patchy Makeup? Here’s What You’re Missing 🧴 | Nykaa TV
#2

Patchy Makeup? Here’s What You’re Missing 🧴 | Nykaa TV

1.1M1.1M2 weeks ago
Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV
#3

Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV

478.5K478.5K2 weeks ago
Instant Skincare Discipline Activated ✨ | Nykaa TV
#4

Instant Skincare Discipline Activated ✨ | Nykaa TV

279.7K279.7K2 weeks ago
1900s B/W Movie Makeup VS Modern Glam Makeup 💋📽️ | Nykaa TV
#5

1900s B/W Movie Makeup VS Modern Glam Makeup 💋📽️ | Nykaa TV

252.9K252.9K2 weeks ago

Most Liked Videos

Top 5 by like count

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
#1

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV

6601.2M2 weeks ago
Loose Powder vs Compact Powder ✨ | What’s The Difference? | Nykaa TV
#2

Loose Powder vs Compact Powder ✨ | What’s The Difference? | Nykaa TV

572160.1K2 weeks ago
Is Your Foundation Turning Grey Too? | Fix it with #nykaatv
#3

Is Your Foundation Turning Grey Too? | Fix it with #nykaatv

48311.8K1 week ago
Patchy Makeup? Here’s What You’re Missing 🧴 | Nykaa TV
#4

Patchy Makeup? Here’s What You’re Missing 🧴 | Nykaa TV

4581.1M2 weeks ago
Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV
#5

Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV

380478.5K2 weeks ago

Most Commented Videos

Top 5 by comment count

Is Your Foundation Turning Grey Too? | Fix it with #nykaatv
#1

Is Your Foundation Turning Grey Too? | Fix it with #nykaatv

2211.8K1 week ago
Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV
#2

Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV

8478.5K2 weeks ago
Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
#3

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV

81.2M2 weeks ago
Still Struggling With Smudging Lipstick? 💄 Do It Right | Nykaa TV
#4

Still Struggling With Smudging Lipstick? 💄 Do It Right | Nykaa TV

54.2K1 week ago
Product Order Challenge ft. Nykaa Army 💄 | Can They Get It Right? | Nykaa TV
#5

Product Order Challenge ft. Nykaa Army 💄 | Can They Get It Right? | Nykaa TV

44.4K1 week ago

Highest Engagement

Top 5 by engagement rate

Post Holi Reset 😍 Rang Ready With Nykaa Episode 3 #nykaatv
#1

Post Holi Reset 😍 Rang Ready With Nykaa Episode 3 #nykaatv

4.84%2K1 month ago
Is Your Foundation Turning Grey Too? | Fix it with #nykaatv
#2

Is Your Foundation Turning Grey Too? | Fix it with #nykaatv

4.29%11.8K1 week ago
Highlighter vs. Strobe Cream vs. Illuminator | What’s the Difference - Ep 3 ✨ | NykaaTV
#3

Highlighter vs. Strobe Cream vs. Illuminator | What’s the Difference - Ep 3 ✨ | NykaaTV

3.25%1.5K2 months ago
Prepared my skin and hair with Nykaa because nourished skin shines brighter than any colour 💖 ​⁠
#4

Prepared my skin and hair with Nykaa because nourished skin shines brighter than any colour 💖 ​⁠

2.59%1.1K1 month ago
Nykaa's Pink Love Sale 💖 | Up to 60% OFF | Big Deals, Small Prices | Starts 6th Feb Onwards
#5

Nykaa's Pink Love Sale 💖 | Up to 60% OFF | Big Deals, Small Prices | Starts 6th Feb Onwards

2.48%5252 months ago

Performance Summary

Peak performance metrics across all categories

Highest Views
1.2M
Dry Skin in Summer? Don’t Miss...
Highest Likes
660
Dry Skin in Summer? Don’t Miss...
Most Comments
22
Is Your Foundation Turning Gre...
Best Engagement
4.8%
Post Holi Reset 😍 Rang Ready ...

Multi-Category Champions

Top performers across multiple categories

Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
👑
Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
viewslikescomments
1.2M660
Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV
🥇
Indian Makeup Vs Korean Makeup 😍 Which Side Are You On? | Nykaa TV
viewslikescomments
478.5K380
Is Your Foundation Turning Grey Too? | Fix it with #nykaatv
🏆
Is Your Foundation Turning Grey Too? | Fix it with #nykaatv
likescommentsengagement
11.8K483

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 78.7K views per video
0.11% overall engagement rate
every few days upload schedule
99% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Focus on subscriber retention and activation
Analyze top-performing content for successful patterns