Rang (Pride East Entertainments Pvt. Ltd) is an Assamese language general entertainment television channel that falls under the ownership of Pride East Entertainments Pvt. Ltd.(North East Live, Ramdhenu TV), a prominent media conglomerate headquartered in Guwahati, India. Pride East Entertainments Pvt. Ltd. stands as the preeminent electronic media group in the North Eastern region of India, characterized by its dynamic and dedicated team, led by Chairperson & Managing Director Mrs. Riniki Bhuyan Sharma. The group's journey commenced in 2008 with the establishment of its news channel, News Live, and has since expanded its reach beyond the North Eastern confines, encompassing a national footprint.RANG, one of the entertainment divisions under the umbrella of Pride East Entertainments Pvt. Ltd., was launched in 2009.
