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Refinery29

Refinery29

US
@refinery29
3.1K
Video Count
980.2M
Video View
3.1M
Subscriber
#3,714
United States Rank
#14,594
Global Rank
3.1K
Video Count
980.2M
Video View
3.1M
Subscriber
#3,714
United States Rank
#14,594
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Refinery29 YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 7.32%
#14.6Kof 199.3K
Falling
🇺🇸United States Rank
Top 12.70%
#3.7Kof 29.2K
Falling
Main CategoryHowto & Style
Global:#3.6KTop 8.1%
United States:#983Top 17.4%

3.1K

Total Videos

Content Library

980.2M

Total Views

Lifetime Views

3.1M

Subscribers

Community Size

2.48%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
2.6K
Average Likes per Video
60
Average Comments per Video
3
Recent Performance
2.4K-9%

Upload Analysis

Upload Frequency
Weekly
Consistency Score
96%
Subscriber Engagement
0.08%

Best Performing Video

Top performer by views

Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday

10.3K

Views

224

Likes

10

Comments

Published: 5 months ago

Needs Improvement

Opportunity for growth

A Brief History of Show Girl Eras! #taylorswift #thelifeofashowgirl #swifties

444

Views

14

Likes

0

Comments

Published: 3 months ago

Long Video Statistics

Analysis of 8 long-form videos

8
Long Videos
1.9K
Avg Views
9:22
Avg Duration
-27%
vs All Videos

Duration Distribution

Short Long (1-3 min)1 videos (13%)
Medium (3-10 min)6 videos (75%)
Long (10-30 min)0 videos (0%)
Very Long (30+ min)1 videos (13%)
Total Views
15.1K
Total Likes
1.1K
Total Comments
135

Top Performing Long Video

I Tried The PicoSure Pro Laser For The First Time | Macro Beauty | Refinery29

3.4K views7:298/17/2025

📈 Long Video Insights

• Long videos make up 16% of total content

• Average performance: Lower than channel average

• Most common duration: Medium (3-10 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (8)

Upload Frequency
Monthly
Best Publishing Day
Wednesday4 videos
Best Publishing Hour
15:004 videos
Short Videos

Short Videos (42)

Upload Frequency
Every few days
Best Publishing Day
Monday22 videos
Best Publishing Hour
20:0019 videos
Optimal Timing
Best day for long videos:Wednesday
Best hour for long videos:15:00
Best day for shorts:Monday
Best hour for shorts:20:00
Content Strategy
Long video frequency:Monthly
Short video frequency:Every few days
Content ratio:16% long, 84% short

Top Channel Categories

Content distribution across 17 main categories

📁

Lifestyle Sociology

21
videos
24% of contentAvg: 2K
-55% growthlast 30 days
🎬

Entertainment

20
videos
23% of contentAvg: 3.1K
-28% growthlast 30 days
📁

Fashion

13
videos
15% of contentAvg: 2.4K
-63% growthlast 30 days
🎵

Music

6
videos
7% of contentAvg: 2.2K
+0% growthlast 30 days
📁

Pop Music

5
videos
6% of contentAvg: 2.3K
+0% growthlast 30 days
📁

Television Program

5
videos
6% of contentAvg: 2.9K
+0% growthlast 30 days
🎥

Film

4
videos
5% of contentAvg: 2.8K
-26% growthlast 30 days
📁

Hobby

2
videos
2% of contentAvg: 1.7K
-63% growthlast 30 days
📁

Music Of Latin America

2
videos
2% of contentAvg: 2.2K
+0% growthlast 30 days
📁

Hip Hop Music

1
videos
1% of contentAvg: 923
+0% growthlast 30 days
📁

Music Of Asia

1
videos
1% of contentAvg: 923
+0% growthlast 30 days
📁

Health

1
videos
1% of contentAvg: 1.2K
+0% growthlast 30 days
📁

Performing Arts

1
videos
1% of contentAvg: 3.1K
+0% growthlast 30 days
🏛️

Politics

1
videos
1% of contentAvg: 1K
+0% growthlast 30 days
👥

Society

1
videos
1% of contentAvg: 1K
+0% growthlast 30 days
📁

Humour

1
videos
1% of contentAvg: 1.1K
+0% growthlast 30 days
📁

Soul Music

1
videos
1% of contentAvg: 3K
+0% growthlast 30 days

Category Distribution

17
Categories
Lifestyle Sociology
24%
Entertainment
23%
Fashion
15%
Music
7%
Pop Music
6%
Television Program
6%
Film
5%
Hobby
2%
Music Of Latin America
2%
Hip Hop Music
1%
Music Of Asia
1%
Health
1%
Performing Arts
1%
Politics
1%
Society
1%
Humour
1%
Soul Music
1%

Performance Rankings

👑
Performing Arts
1 videos
3.1K
+0%
🥈
Entertainment
20 videos
3.1K
-28%
🥉
Soul Music
1 videos
3K
+0%
🏅
Television Program
5 videos
2.9K
+0%
🏅
Film
4 videos
2.8K
-26%
🏅
Fashion
13 videos
2.4K
-63%
🏅
Pop Music
5 videos
2.3K
+0%
🏅
Music Of Latin America
2 videos
2.2K
+0%
🏅
Music
6 videos
2.2K
+0%
🏅
Lifestyle Sociology
21 videos
2K
-55%
🏅
Hobby
2 videos
1.7K
-63%
🏅
Health
1 videos
1.2K
+0%
🏅
Humour
1 videos
1.1K
+0%
🏅
Politics
1 videos
1K
+0%
🏅
Society
1 videos
1K
+0%
🏅
Hip Hop Music
1 videos
923
+0%
🏅
Music Of Asia
1 videos
923
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 24% of content

Best Performer

Performing Arts has highest avg views

Fastest Growing

Music shows strongest growth

Top Video Tags

Most used tags across 588 tag instances

#refinery29

1

Content

49
videos
2.6K
61
3
-40%
8% usage

#refinery 29

2

Content

49
videos
2.6K
61
3
-40%
8% usage

#r29

3

Content

49
videos
2.6K
61
3
-40%
8% usage

#r29 video

Content

49
videos
2.6K
61
3
-40%
8% usage

#video

Content

49
videos
2.6K
61
3
-40%
8% usage

#refinery29 video

Content

49
videos
2.6K
61
3
-40%
8% usage

#female

Content

49
videos
2.6K
61
3
-40%
8% usage

#women

Content

49
videos
2.6K
61
3
-40%
8% usage

#vice

Content

49
videos
2.6K
61
3
-40%
8% usage

Content Tags

12 tags in category

#refinery29
49
-40%
#refinery 29
49
-40%
#r29
49
-40%
#r29 video
49
-40%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#refinery29Top 1492.6K2.45%-40%25/100
#refinery 29Top 2492.6K2.45%-40%25/100
#r29Top 3492.6K2.45%-40%25/100
#r29 video492.6K2.45%-40%25/100
#video492.6K2.45%-40%25/100
#refinery29 video492.6K2.45%-40%25/100
#female492.6K2.45%-40%25/100
#women492.6K2.45%-40%25/100
#vice492.6K2.45%-40%25/100
#vice media492.6K2.45%-40%25/100
#refinery29 youtube492.6K2.45%-40%25/100
#vice youtube492.6K2.45%-40%25/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#refinery29 - Highest usage49 videos
#refinery29 - Best avg views2.6K
#refinery29 - Fastest growing-40%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#refinery29 shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday
#1

Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday

10.3K10.3K5 months ago
LISA LISA LISA at the #emmys2025 #lisaedit
#2

LISA LISA LISA at the #emmys2025 #lisaedit

6.7K6.7K4 months ago
#LoveIsland Girlies Amaya & Iris glowing with Victoria Justice at Bronx & Banco's #NYFW SS26 show
#3

#LoveIsland Girlies Amaya & Iris glowing with Victoria Justice at Bronx & Banco's #NYFW SS26 show

5.4K5.4K4 months ago
#emmys2025 kiss cam ft. #selenagomez & #bennyblanco
#4

#emmys2025 kiss cam ft. #selenagomez & #bennyblanco

5.1K5.1K4 months ago
$30,000 Diamond Mani?! Say Less! Brittney Boyce spills the tea with R29 CCO Brooke Devard #lookbook
#5

$30,000 Diamond Mani?! Say Less! Brittney Boyce spills the tea with R29 CCO Brooke Devard #lookbook

5K5K4 months ago

Most Liked Videos

Top 5 by like count

Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29
#1

Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29

7973K2 months ago
Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday
#2

Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday

22410.3K5 months ago
Lola Falana is a Black Cuban-American showgirl of the 70s aka the “Queen of Las Vegas.” 🇨🇺 #showgirl
#3

Lola Falana is a Black Cuban-American showgirl of the 70s aka the “Queen of Las Vegas.” 🇨🇺 #showgirl

1653.1K3 months ago
#AngelReese is officially a #victoriasecret Angel #victoriasecretfashionshow
#4

#AngelReese is officially a #victoriasecret Angel #victoriasecretfashionshow

1404.9K2 months ago
$30,000 Diamond Mani?! Say Less! Brittney Boyce spills the tea with R29 CCO Brooke Devard #lookbook
#5

$30,000 Diamond Mani?! Say Less! Brittney Boyce spills the tea with R29 CCO Brooke Devard #lookbook

1095K4 months ago

Most Commented Videos

Top 5 by comment count

Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29
#1

Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29

1043K2 months ago
How I Make $50k A Year As An NYC Based Musician | For A Living | Refinery29
#2

How I Make $50k A Year As An NYC Based Musician | For A Living | Refinery29

122.2K4 months ago
I Tried The PicoSure Pro Laser For The First Time | Macro Beauty | Refinery29
#3

I Tried The PicoSure Pro Laser For The First Time | Macro Beauty | Refinery29

103.4K5 months ago
Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday
#4

Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday

1010.3K5 months ago
AI Lash Extensions | Macro Beauty  | Refinery29
#5

AI Lash Extensions | Macro Beauty | Refinery29

39181 month ago

Highest Engagement

Top 5 by engagement rate

Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29
#1

Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29

29.65%3K2 months ago
Lola Falana is a Black Cuban-American showgirl of the 70s aka the “Queen of Las Vegas.” 🇨🇺 #showgirl
#2

Lola Falana is a Black Cuban-American showgirl of the 70s aka the “Queen of Las Vegas.” 🇨🇺 #showgirl

5.38%3.1K3 months ago
How did Wednesday Addams become a Latina icon? Let’s rewind. 🖤 #wednesday #addamsfamily #jennyortega
#3

How did Wednesday Addams become a Latina icon? Let’s rewind. 🖤 #wednesday #addamsfamily #jennyortega

4.56%1.5K3 months ago
Reinvent Yourself For Fall With 5 Hair Trends According to Coree Moreno | Hair Me Out | Refinery29
#4

Reinvent Yourself For Fall With 5 Hair Trends According to Coree Moreno | Hair Me Out | Refinery29

4.23%1.1K3 months ago
What’s In for Winter 2026? | Seasonal Style State of the Union | Refinery29
#5

What’s In for Winter 2026? | Seasonal Style State of the Union | Refinery29

3.77%9293 weeks ago

Performance Summary

Peak performance metrics across all categories

Highest Views
10.3K
Jenna Ortega at the NYC Premie...
Highest Likes
797
Olandria Carthen on Finding Lo...
Most Comments
104
Olandria Carthen on Finding Lo...
Best Engagement
29.6%
Olandria Carthen on Finding Lo...

Multi-Category Champions

Top performers across multiple categories

Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday
👑
Jenna Ortega at the NYC Premiere of #wednesdaynetflix Season 2 💀🖤 #jennaortegawednesday
viewslikescomments
10.3K224
Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29
🥇
Olandria Carthen on Finding Love & Dealing with Haters | Go Off Sis Podcast | Refinery29
likescommentsengagement
3K797
$30,000 Diamond Mani?! Say Less! Brittney Boyce spills the tea with R29 CCO Brooke Devard #lookbook
🏆
$30,000 Diamond Mani?! Say Less! Brittney Boyce spills the tea with R29 CCO Brooke Devard #lookbook
viewslikes
5K109

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 2.6K views per video
2.48% overall engagement rate
weekly upload schedule
96% consistency in uploads

Optimization Opportunities

Focus on subscriber retention and activation
Analyze top-performing content for successful patterns