South China Morning Post
@southchinamorningpost
20.6K
Video Count4.6B
Video View4.3M
Subscriber#48
Hong Kong Rank#9,648
Global RankGeneral and People & Blogs ranking performance
General
Global
Hong Kong
People & Blogs
Global
Hong Kong
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Watch woman save dogs before escaping flames herself during fire in Philippines
1.4M
Views
51.7K
Likes
1.8K
Comments
Opportunity for growth
Australian start-up aims to turn algae into green fuel
1.2K
Views
27
Likes
17
Comments
Analysis of 29 long-form videos
Police open fire on Gen Z-led protest in Nepal
• Long videos make up 58% of total content
• Average performance: Lower than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 11 main categories
Key performance indicators and trends
Society dominates with 52% of content
Politics has highest avg views
Society shows strongest growth
Most used tags across 143 tag instances
15 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #scmpTop 1 | 47 | 87.8K | 2.56% | +0% | 26/100 |
| #south china morning postTop 2 | 47 | 87.8K | 2.56% | +0% | 26/100 |
| #scmp videoTop 3 | 17 | 185K | 2.62% | +0% | 28/100 |
| #china | 6 | 53.6K | 1.76% | +0% | 18/100 |
| #hong kong | 4 | 77.3K | 2.22% | +0% | 23/100 |
| #cambodia | 3 | 70.4K | 1.70% | +0% | 18/100 |
| #thailand | 3 | 49.6K | 0.84% | +0% | 9/100 |
| #december2025 | 2 | 2.2K | 3.73% | +0% | 37/100 |
| #innovation | 2 | 2.2K | 3.73% | +0% | 37/100 |
| #australia | 2 | 3.6K | 3.33% | +0% | 33/100 |
| #ho wai-ho | 2 | 142.4K | 2.17% | +0% | 23/100 |
| #funeral procession | 2 | 142.4K | 2.17% | +0% | 23/100 |
| #highest honours | 2 | 142.4K | 2.17% | +0% | 23/100 |
| #tai po blaze | 2 | 142.4K | 2.17% | +0% | 23/100 |
| #deadly fire | 2 | 142.4K | 2.17% | +0% | 23/100 |
Strategic recommendations and performance highlights
Top 5 by view count
Top 5 by like count
Top 5 by comment count
Top 5 by engagement rate
Peak performance metrics across all categories
Top performers across multiple categories
Performance analysis and recommendations