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SQL, MCP, JSON, and Vector Search Explained with Jerry Nixon | Adam Cogan | NDC Sydney 2026

📞 Contact us: https://bit.ly/4fAFrVx In this interview from NDC, Adam Cogan sits down with Jerry Nixon to talk about the future of SQL Server and why it remains such a powerful platform for modern applications. Jerry explains how the SQL MCP Server helps AI agents securely connect to databases without developers needing to build and maintain custom APIs for every table and operation. They also explore how SQL Server is evolving with smarter search capabilities, including fuzzy search, regex, full text, and semantic vector search. Jerry shares how developers can now store vectors directly in SQL, run similarity searches, and keep structured, document, and semantic data in one place instead of spreading it across multiple platforms. The conversation also covers JSON vs XML, document database trade-offs, business logic in the database, and why SQL Server still competes strongly with Postgres. It’s a practical discussion for developers and architects who want to simplify their stack while taking advantage of modern AI and data features. 00:00 | Introduction 00:30 | Jerry Nixon on SQL and MCP Server 01:18 | Why MCP replaces custom database APIs 02:10 | One MCP for SQL, Postgres, Cosmos, and MySQL 02:35 | Token usage and why SQL MCP uses only seven tools 05:03 | Replacing CRUD code with Data API Builder 07:46 | Business logic in the database 09:24 | Fuzzy search, regex, full text, and semantic search 12:00 | Vector data type and semantic similarity in SQL 15:29 | JSON vs XML and SQL Server vs Postgres 🌐 About SSW: https://linktr.ee/SSWTV 🔗 Links: LinkedIn: https://linkedin.com/company/ssw Twitter: https://twitter.com/ssw_tv Facebook: https://facebook.com/SSW.page Instagram: https://instagram.com/ssw_tv Tiktok: https://www.tiktok.com/@ssw_tv 👋 Get in touch: Adam Cogan – SSW Chief Architect + Microsoft Regional Director About: https://www.ssw.com.au/people/adam-cogan/ LinkedIn: https://www.linkedin.com/in/adamcogan/ #SQLServer #JerryNixon #AdamCogan #MCP #AIAgents #VectorSearch #SemanticSearch #JSON #Postgres #SSWTV V2 - Bahjat