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Stuff

Stuff

NZ
@stuffnewzealand
5.7K
Video Count
58.4M
Video View
107.0K
Subscriber
#465
New Zealand Rank
#139,838
Global Rank
5.7K
Video Count
58.4M
Video View
107.0K
Subscriber
#465
New Zealand Rank
#139,838
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Stuff YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 43.17%
#139.8Kof 323.9K
Rising
🇳🇿New Zealand Rank
Top 10.65%
#465of 4.4K
Rising
Main CategoryPeople & Blogs
Global:#9.7KTop 56.8%
New Zealand:#24Top 6.9%

5.7K

Total Videos

Content Library

58.4M

Total Views

Lifetime Views

107K

Subscribers

Community Size

1.30%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
6.6K
Average Likes per Video
80
Average Comments per Video
5
Recent Performance
6.8K+2%

Upload Analysis

Upload Frequency
Daily
Consistency Score
99%
Subscriber Engagement
6.20%

Best Performing Video

Top performer by views

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz

28.3K

Views

211

Likes

37

Comments

Published: 1 week ago

Needs Improvement

Opportunity for growth

Sir Ashley Bloomfield: Carrying the Weight of Covid | Quarantine Nation

234

Views

6

Likes

0

Comments

Published: 1 month ago

Long Video Statistics

Analysis of 39 long-form videos

39
Long Videos
7.6K
Avg Views
5:42
Avg Duration
+15%
vs All Videos

Duration Distribution

Short Long (1-3 min)16 videos (41%)
Medium (3-10 min)19 videos (49%)
Long (10-30 min)3 videos (8%)
Very Long (30+ min)1 videos (3%)
Total Views
296.7K
Total Likes
3.5K
Total Comments
262

Top Performing Long Video

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz

28.3K views3:353/30/2026

📈 Long Video Insights

• Long videos make up 78% of total content

• Average performance: Better than channel average

• Most common duration: Medium (3-10 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (39)

Upload Frequency
Daily
Best Publishing Day
Tuesday13 videos
Best Publishing Hour
07:0018 videos
Short Videos

Short Videos (11)

Upload Frequency
Daily
Best Publishing Day
Friday6 videos
Best Publishing Hour
07:003 videos
Optimal Timing
Best day for long videos:Tuesday
Best hour for long videos:07:00
Best day for shorts:Friday
Best hour for shorts:07:00
Content Strategy
Long video frequency:Daily
Short video frequency:Daily
Content ratio:78% long, 22% short

Top Channel Categories

Content distribution across 13 main categories

👥

Society

40
videos
47% of contentAvg: 6.9K
+86% growthlast 30 days
🏛️

Politics

20
videos
23% of contentAvg: 7.3K
+45% growthlast 30 days
📁

Sport

6
videos
7% of contentAvg: 6.6K
+8% growthlast 30 days
📁

Health

4
videos
5% of contentAvg: 6K
-72% growthlast 30 days
📁

Business

4
videos
5% of contentAvg: 15.7K
+52% growthlast 30 days
📁

Television Program

3
videos
3% of contentAvg: 17.2K
+144% growthlast 30 days
📁

Military

3
videos
3% of contentAvg: 11.4K
+5% growthlast 30 days
🎬

Entertainment

1
videos
1% of contentAvg: 2.8K
+0% growthlast 30 days
🎵

Music

1
videos
1% of contentAvg: 715
+0% growthlast 30 days
📁

Rock Music

1
videos
1% of contentAvg: 715
+0% growthlast 30 days
📁

Lifestyle Sociology

1
videos
1% of contentAvg: 5.6K
+0% growthlast 30 days
📁

Pet

1
videos
1% of contentAvg: 5.6K
+0% growthlast 30 days
📁

Tourism

1
videos
1% of contentAvg: 2.9K
+0% growthlast 30 days

Category Distribution

13
Categories
Society
47%
Politics
23%
Sport
7%
Health
5%
Business
5%
Television Program
3%
Military
3%
Entertainment
1%
Music
1%
Rock Music
1%
Lifestyle Sociology
1%
Pet
1%
Tourism
1%

Performance Rankings

👑
Television Program
3 videos
17.2K
+144%
🥈
Business
4 videos
15.7K
+52%
🥉
Military
3 videos
11.4K
+5%
🏅
Politics
20 videos
7.3K
+45%
🏅
Society
40 videos
6.9K
+86%
🏅
Sport
6 videos
6.6K
+8%
🏅
Health
4 videos
6K
-72%
🏅
Lifestyle Sociology
1 videos
5.6K
+0%
🏅
Pet
1 videos
5.6K
+0%
🏅
Tourism
1 videos
2.9K
+0%
🏅
Entertainment
1 videos
2.8K
+0%
🏅
Music
1 videos
715
+0%
🏅
Rock Music
1 videos
715
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Society dominates with 47% of content

Best Performer

Television Program has highest avg views

Fastest Growing

Television Program shows strongest growth

Top Video Tags

Most used tags across 736 tag instances

#rnz

1

Content

89
videos
7.1K
86
4
+82%
12% usage

#stuff

2

Content

50
videos
6.6K
80
5
+51%
7% usage

#stuff nz

3

Content

50
videos
6.7K
82
5
+48%
7% usage

#nz

Content

48
videos
6.8K
82
5
+52%
7% usage

#nz news

Content

48
videos
6.9K
84
5
+58%
7% usage

#new zealand

Content

48
videos
6.8K
82
5
+55%
7% usage

#1news

Content

47
videos
7K
84
5
+82%
6% usage

#breaking news

Content

46
videos
7K
83
5
+89%
6% usage

#threenews

Content

46
videos
7.1K
85
5
+78%
6% usage

Content Tags

15 tags in category

#rnz
89
+82%
#stuff
50
+51%
#stuff nz
50
+48%
#nz
48
+52%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#rnzTop 1897.1K1.26%+82%13/100
#stuffTop 2506.6K1.28%+51%13/100
#stuff nzTop 3506.7K1.30%+48%13/100
#nz486.8K1.29%+52%13/100
#nz news486.9K1.30%+58%13/100
#new zealand486.8K1.28%+55%13/100
#1news477K1.28%+82%13/100
#breaking news467K1.26%+89%13/100
#threenews467.1K1.27%+78%13/100
#nz herald467.1K1.27%+78%13/100
#news457K1.25%+77%13/100
#nzstuff447.1K1.23%+90%12/100
#herald nz437.2K1.22%+86%12/100
#one news437.2K1.22%+86%12/100
#tvnz437.2K1.22%+86%12/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#rnz - Highest usage89 videos
#herald nz - Best avg views7.2K
#nzstuff - Fastest growing+90%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#nzstuff shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz
#1

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz

28.3K28.3K1 week ago
Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz
#2

Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz

22K22K1 week ago
PM Luxon says he’s ‘absolutely not’ stepping down after horror poll result | Stuff.co.nz
#3

PM Luxon says he’s ‘absolutely not’ stepping down after horror poll result | Stuff.co.nz

20.8K20.8K1 month ago
Trump claims Iran’s navy, air force are ‘gone’ but war shows no signs of slowing | Stuff.co.nz
#4

Trump claims Iran’s navy, air force are ‘gone’ but war shows no signs of slowing | Stuff.co.nz

14.7K14.7K1 month ago
What the National Fuel Plan actually means for you | Stuff.co.nz
#5

What the National Fuel Plan actually means for you | Stuff.co.nz

14K14K1 week ago

Most Liked Videos

Top 5 by like count

PM Luxon says he’s ‘absolutely not’ stepping down after horror poll result | Stuff.co.nz
#1

PM Luxon says he’s ‘absolutely not’ stepping down after horror poll result | Stuff.co.nz

28920.8K1 month ago
Remember Covid? New Zealand is now entering its ninth wave as cases spike | Stuff.co.nz
#2

Remember Covid? New Zealand is now entering its ninth wave as cases spike | Stuff.co.nz

21912.2K1 month ago
Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz
#3

Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz

21122K1 week ago
Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz
#4

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz

21128.3K1 week ago
Technical difficulties prove no match for Shaun Johnson in first live cross | Stuff.co.nz
#5

Technical difficulties prove no match for Shaun Johnson in first live cross | Stuff.co.nz

1827.8K1 month ago

Most Commented Videos

Top 5 by comment count

The changes that could affect your wallet from April 1 | Stuff.co.nz
#1

The changes that could affect your wallet from April 1 | Stuff.co.nz

998.4K1 week ago
Hard work won’t make you rich, warns Gary Stevenson — and NZ must tax assets | Stuff.co.nz
#2

Hard work won’t make you rich, warns Gary Stevenson — and NZ must tax assets | Stuff.co.nz

521.1K1 month ago
Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz
#3

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz

3728.3K1 week ago
Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz
#4

Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz

1922K1 week ago
Meet one of the almost 200 Kiwis leaving daily | Paddy Gower Does Stuff
#5

Meet one of the almost 200 Kiwis leaving daily | Paddy Gower Does Stuff

182.8K1 week ago

Highest Engagement

Top 5 by engagement rate

Hard work won’t make you rich, warns Gary Stevenson — and NZ must tax assets | Stuff.co.nz
#1

Hard work won’t make you rich, warns Gary Stevenson — and NZ must tax assets | Stuff.co.nz

9.68%1.1K1 month ago
Meet one of the almost 200 Kiwis leaving daily | Paddy Gower Does Stuff
#2

Meet one of the almost 200 Kiwis leaving daily | Paddy Gower Does Stuff

3.08%2.8K1 week ago
Why NZ's housing affordability problem isn't really about housing | Stuff.co.nz
#3

Why NZ's housing affordability problem isn't really about housing | Stuff.co.nz

2.97%1.5K1 month ago
'Start being grateful for foreign affairs': Peters tells Kiwis in Middle East | Stuff.co.nz
#4

'Start being grateful for foreign affairs': Peters tells Kiwis in Middle East | Stuff.co.nz

2.66%2.4K1 month ago
Sir Ashley Bloomfield: Carrying the Weight of Covid | Quarantine Nation
#5

Sir Ashley Bloomfield: Carrying the Weight of Covid | Quarantine Nation

2.56%2341 month ago

Performance Summary

Peak performance metrics across all categories

Highest Views
28.3K
Why rising petrol prices are h...
Highest Likes
289
PM Luxon says he’s ‘absolutely...
Most Comments
99
The changes that could affect ...
Best Engagement
9.7%
Hard work won’t make you rich,...

Multi-Category Champions

Top performers across multiple categories

Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz
👑
Why rising petrol prices are hitting Kiwis extra hard | Stuff.co.nz
viewslikescomments
28.3K211
Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz
🥇
Warnings yet another household cost could climb amid fuel price woes | Stuff.co.nz
viewslikescomments
22K211
PM Luxon says he’s ‘absolutely not’ stepping down after horror poll result | Stuff.co.nz
🏆
PM Luxon says he’s ‘absolutely not’ stepping down after horror poll result | Stuff.co.nz
viewslikes
20.8K289

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 6.6K views per video
1.30% overall engagement rate
daily upload schedule
99% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Analyze top-performing content for successful patterns