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Zillow

Zillow

US
@zillow
713
Video Count
420.6M
Video View
108.0K
Subscriber
#18,209
United States Rank
#104,263
Global Rank
713
Video Count
420.6M
Video View
108.0K
Subscriber
#18,209
United States Rank
#104,263
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Zillow YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 52.31%
#104.3Kof 199.3K
Falling
🇺🇸United States Rank
Top 62.26%
#18.2Kof 29.2K
Falling
Main CategoryHowto & Style
Global:#25KTop 56.7%
United States:#4.7KTop 83.3%

713

Total Videos

Content Library

420.6M

Total Views

Lifetime Views

108K

Subscribers

Community Size

0.11%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
11.7K
Average Likes per Video
12
Average Comments per Video
0
Recent Performance
561-95%

Upload Analysis

Upload Frequency
Every few days
Consistency Score
98%
Subscriber Engagement
10.87%

Best Performing Video

Top performer by views

Here’s what’s on our holiday wishlist

468.8K

Views

367

Likes

0

Comments

Published: 1 month ago

Needs Improvement

Opportunity for growth

Happy Sagittarius Season

16

Views

1

Likes

0

Comments

Published: 1 month ago

Long Video Statistics

Analysis of 11 long-form videos

11
Long Videos
137
Avg Views
4:45
Avg Duration
-99%
vs All Videos

Duration Distribution

Short Long (1-3 min)2 videos (18%)
Medium (3-10 min)9 videos (82%)
Long (10-30 min)0 videos (0%)
Very Long (30+ min)0 videos (0%)
Total Views
1.5K
Total Likes
19
Total Comments
4

Top Performing Long Video

Avoid These Rental Scams | Learn with Zillow #apartmenthunting #rentals #howto

1K views0:421/14/2026

📈 Long Video Insights

• Long videos make up 22% of total content

• Average performance: Lower than channel average

• Most common duration: Medium (3-10 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (11)

Upload Frequency
Bi-weekly
Best Publishing Day
Friday5 videos
Best Publishing Hour
18:004 videos
Short Videos

Short Videos (39)

Upload Frequency
Every few days
Best Publishing Day
Friday12 videos
Best Publishing Hour
20:0010 videos
Optimal Timing
Best day for long videos:Friday
Best hour for long videos:18:00
Best day for shorts:Friday
Best hour for shorts:20:00
Content Strategy
Long video frequency:Bi-weekly
Short video frequency:Every few days
Content ratio:22% long, 78% short

Top Channel Categories

Content distribution across 7 main categories

📁

Lifestyle Sociology

32
videos
54% of contentAvg: 18.3K
-98% growthlast 30 days
📁

Hobby

21
videos
36% of contentAvg: 27.6K
-99% growthlast 30 days
👥

Society

2
videos
3% of contentAvg: 35
+0% growthlast 30 days
📁

Fashion

1
videos
2% of contentAvg: 1.1K
+0% growthlast 30 days
💻

Technology

1
videos
2% of contentAvg: 46
+0% growthlast 30 days
🧠

Knowledge

1
videos
2% of contentAvg: 25
+0% growthlast 30 days
📁

Food

1
videos
2% of contentAvg: 102
+0% growthlast 30 days

Category Distribution

7
Categories
Lifestyle Sociology
54%
Hobby
36%
Society
3%
Fashion
2%
Technology
2%
Knowledge
2%
Food
2%

Performance Rankings

👑
Hobby
21 videos
27.6K
-99%
🥈
Lifestyle Sociology
32 videos
18.3K
-98%
🥉
Fashion
1 videos
1.1K
+0%
🏅
Food
1 videos
102
+0%
🏅
Technology
1 videos
46
+0%
🏅
Society
2 videos
35
+0%
🏅
Knowledge
1 videos
25
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 54% of content

Best Performer

Hobby has highest avg views

Fastest Growing

Society shows strongest growth

Top Video Tags

Most used tags across 51 tag instances

#real estate

1

Content

6
videos
195
1
0
-89%
12% usage

#real estate tips

2

Educational

5
videos
119
2
0
-71%
10% usage

#home buying

3

Content

5
videos
44
0
0
+13%
10% usage

#zillow tips

Educational

4
videos
295
2
0
+884%
8% usage

#zillow insights

Content

4
videos
295
2
0
+884%
8% usage

#real estate advice

Content

4
videos
129
2
0
-77%
8% usage

#apartment hunting

Content

3
videos
409
3
0
+1071%
6% usage

#renter tips

Educational

3
videos
446
2
0
+623%
6% usage

#real estate market

Content

3
videos
181
3
0
-70%
6% usage

Content Tags

10 tags in category

#real estate
6
-89%
#home buying
5
+13%
#zillow insights
4
+884%
#real estate advice
4
-77%

Educational Tags

5 tags in category

#real estate tips
5
-71%
#zillow tips
4
+884%
#renter tips
3
+623%
#home buying tips
3
+47%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#real estateTop 161950.51%-89%5/100
#real estate tipsTop 251191.68%-71%17/100
#home buyingTop 35440.00%+13%0/100
#zillow tips42950.68%+884%7/100
#zillow insights42950.68%+884%7/100
#real estate advice41291.55%-77%16/100
#apartment hunting34090.73%+1071%7/100
#renter tips34460.45%+623%5/100
#real estate market31811.66%-70%17/100
#home buying tips3224.55%+47%46/100
#market trends33450.58%-80%6/100
#rental scams25570.72%+1464%7/100
#rental red flags25570.72%+1464%7/100
#renters guide25570.72%+1464%7/100
#apartment25570.72%+1464%7/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#real estate - Highest usage6 videos
#rental scams - Best avg views557
#rental scams - Fastest growing+1464%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#rental scams shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Here’s what’s on our holiday wishlist
#1

Here’s what’s on our holiday wishlist

468.8K468.8K1 month ago
Santa's Stops: New England
#2

Santa's Stops: New England

82.1K82.1K1 month ago
A Scorpio's perfect home
#3

A Scorpio's perfect home

11.5K11.5K1 month ago
Santa's North Pole hideaway
#4

Santa's North Pole hideaway

8.1K8.1K1 month ago
This home just makes sense
#5

This home just makes sense

2.6K2.6K1 week ago

Most Liked Videos

Top 5 by like count

Here’s what’s on our holiday wishlist
#1

Here’s what’s on our holiday wishlist

367468.8K1 month ago
Santa's Stops: New England
#2

Santa's Stops: New England

11182.1K1 month ago
The History Behind Victorian Homes
#3

The History Behind Victorian Homes

269982 months ago
Santa's North Pole hideaway
#4

Santa's North Pole hideaway

138.1K1 month ago
Tour this two-family NYC gem
#5

Tour this two-family NYC gem

103752 months ago

Most Commented Videos

Top 5 by comment count

How to Spot and Avoid Rentals Scams | Learn with Zillow
#1

How to Spot and Avoid Rentals Scams | Learn with Zillow

2673 months ago
How to Get Your BuyAbility | Learn with Zillow
#2

How to Get Your BuyAbility | Learn with Zillow

1711 week ago
Santa's Stop #6: The PNW
#3

Santa's Stop #6: The PNW

18023 weeks ago
Santa’s Stop #3: The Midwest
#4

Santa’s Stop #3: The Midwest

1871 month ago
Santa's North Pole hideaway
#5

Santa's North Pole hideaway

18.1K1 month ago

Highest Engagement

Top 5 by engagement rate

How to Boost Your Credit Score to Buy a Home | Zillow Explains
#1

How to Boost Your Credit Score to Buy a Home | Zillow Explains

11.76%172 months ago
Our 2025 on Zillow
#2

Our 2025 on Zillow

8.00%251 month ago
Renting vs. Buying a Home | Zillow Explains
#3

Renting vs. Buying a Home | Zillow Explains

7.55%531 month ago
Zillow Media Expert Role Breakdown
#4

Zillow Media Expert Role Breakdown

6.52%461 week ago
Happy Sagittarius Season
#5

Happy Sagittarius Season

6.25%161 month ago

Performance Summary

Peak performance metrics across all categories

Highest Views
468.8K
Here’s what’s on our holiday w...
Highest Likes
367
Here’s what’s on our holiday w...
Most Comments
2
How to Spot and Avoid Rentals ...
Best Engagement
11.8%
How to Boost Your Credit Score...

Multi-Category Champions

Top performers across multiple categories

Santa's North Pole hideaway
👑
Santa's North Pole hideaway
viewslikescomments
8.1K13
Here’s what’s on our holiday wishlist
🥇
Here’s what’s on our holiday wishlist
viewslikes
468.8K367
Santa's Stops: New England
🏆
Santa's Stops: New England
viewslikes
82.1K111

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 11.7K views per video
0.11% overall engagement rate
every few days upload schedule
98% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Analyze top-performing content for successful patterns