Snazzy Labs

Tim Cook's Apple is Over

Goodbye, Tim. You magnificent, infuriating bastard. Get the Dreame MF10 on Amazon for just $197.99 with code SNAZZYMF - https://amzn.to/4wkUoDK Buy the Dreame MF10 direct from Dreame with code SNAZZYMF - https://bit.ly/4uEhHqB Watch my prediction of Cook's departure from Apple - https://www.youtube.com/watch?v=e1E-yfcKdUw *Buy FANTASTIC merch at Copland Supply* - https://copland.supply Follow Snazzy Labs on Twitter - https://twitter.com/snazzylabs Follow me on Bluesky - https://snazzy.fm/UW Follow me on Threads - https://snazzy.fm/XV Follow me on Mastodon - https://snazzy.fm/NN Follow me on Instagram - https://instagram.com/snazzyq Tim Cook is stepping down as Apple CEO this September and John Ternus is taking over, so it's time to grade 14 years of Tim Cook decisions in a tier list — the iPhone 6, iPhone X, AirPods, AirPods Pro, Apple Silicon, M1, Apple Watch, Apple Pay, Apple Card, Apple TV+, Apple Music, Apple Arcade, HomePod, Vision Pro, Project Titan, Face ID, App Tracking Transparency, Private Cloud Compute, Apple 2030, and the App Store antitrust war with Epic and the DMA. The disasters get their due too: the butterfly keyboard, AirPower, batterygate, the touch bar, Apple Maps and the Scott Forstall firing, the Jony Ive and Evans Hankey departure, Apple retail post-Angela Ahrendts, and the Apple Intelligence and Siri Gianandrea fiasco that Federighi is now cleaning up with the Gemini deal. Cook's relationship with Donald Trump, the manufacturing diversification out of China into India and Vietnam, RCS finally landing in iMessage, the CSAM detection backlash, self-service repair, parts pairing legislation, and Swift and SwiftUI all get slotted in. Some calls are S-tier — Apple Silicon, the iPhone X, AirPods Pro, privacy as a moat — and others are unforgivably F-tier. Snazzy Labs ranks all of it before John Ternus takes the chair. 0:00 - Bye-bye, Tim Apple 0:38 - Dividends and Buybacks 1:57 - Apple Maps 3:44 - Apple Watch 5:12 - iPhone 6 6:50 - Apple Pay 8:13 - Project Titan 9:47 - SwiftUI and Swift 12:58 - Services 14:16 - Apple Music 15:59 - Butterfly Keyboard 16:53 - iPad Pro and Apple Pencil 18:30 - Privacy 20:32 - AirPods 21:40 - Headphone Jack Removal 22:59 - Touch Bar 23:56 - Apple Retail 26:14 - AirPower 27:10 - Batterygate 28:39 - Face ID 29:46 - iPhone X 31:26 - Tim Cook and Trump 33:36 - HomePod 34:57 - Apple TV+ 36:23 - Apple Card 37:57 - Apple Arcade 39:48 - Jony Ive's Departure 41:10 - Apple Silicon 42:22 - Apple 2030 44:55 - App Store and the Legal War 47:00 - CSAM Scanning 48:56 - Self-Service Repair 49:30 - Manufacturing Diversification 51:52 - Vision Pro 53:56 - RCS on iMessage 55:09 - Apple Intelligence