The Take

Euphoria Season 1 vs Now | The Makeup That Changed Everything

What happened to Euphoria's bold aesthetic? In this Take, we delve into the world of Euphoria, exploring the evolution of the show's makeup from Season 1 to now and why it matters. It didn’t just change its makeup; it lost what made it powerful. How the makeup changed everything, from the characters' personalities, including Rue Bennett, played by Zendaya, Cassie, played by Sidney Sweeney, Jules and Maddy, and shaped the overall aesthetic of the show. In Season 1, Euphoria’s makeup wasn’t just aesthetic. It was storytelling. Glitter tears, rhinestones, bold eyeliner. Every look reflected emotion, identity, and perspective. It turned feeling into something you could actually see. But by Season 2, that visual language started to fade. And now in Season 3, the show feels more muted than ever. So what happened? Watch our take to gain a new perspective on the world of Euphoria, why Euphoria's makeup isn't just "cosmetic" and what happens when a show loses control of its own visual identity. In this video, we break down the evolution of Euphoria’s makeup: why the iconic looks disappeared and how TikTok, beauty trends and internet culture transformed it from a storytelling device into a global trend, dulling its impact and power to connect with us. Join us as we break down the makeup trends and styles that made Euphoria a standout series and the controversy over the show's visual authorship: Sam Levinson v. Petra Collins. From the rise of “Euphoria makeup” tutorials to the shift toward the Clean Girl aesthetic, this is the story of how Euphoria went from leading culture… to following it. And more importantly, what it lost along the way. By exploring the intersection of makeup and character development, we gain a deeper understanding of the show's themes and messages, making this video essay a must-watch for anyone interested in Euphoria and its impact on popular culture. CHAPTERS 0:00 – The Glitter Meant Something 1:10 – Why The Visual Style Mattered - Makeup Style Expressed Emotion 3:25 – Season 2: The Drama Got Louder. The Show Got Quieter. 4:47 – The Internet Took Over and Emptied It. 5:25 – S2’s Clean Girl Era Shift: S1 Led Culture. S2 Followed it. 8:58 – Get 15% off OneSkin with the code TAKE 10:05 – Authorship Lost. 12:15 –S3: Can Euphoria Make Beauty Again? #Euphoria #EuphoriaSeason3 #EuphoriaMakeup #VideoEssay #FilmAnalysis #samlevinson #cleangirlaesthetic #tiktokmakeup #characteranalysis #ruebennett #tvshowanalysis #petracollins #zendaya #jacobelordi #hbomax #sponsored Get 15% off OneSkin with the code TAKE at https://www.oneskin.co/TAKE #oneskinpod Follow our socials: https://linktr.ee/thisisthetake Read our articles on film, TV and culture: https://www.the-take.com Written by Ragan McKenna Edited by Derek Little The Take was created by Debra Minoff & Susannah McCullough