Aura Farming: The Ups & Downs of Cultivating Cool | Pop Culture Explained

Go to http://greenchef.com/50THETAKE and use code 50THETAKE to get 50% off your first month, then 20% off for two months with free shipping! | Putting in effort to build up a specific idea of yourself as interesting and cool has gone by plenty of different names, the most recent being ‘aura farming.’ But what is aura farming, really? It’s actually more interesting than you might expect, and can be relatable to our own everyday lives in surprising ways. So let’s take a deeper look to unpack what’s really going on by taking a closer look at some on screen icons who have done it well (like Euphoria's Maddy, Mean Girls' Regina George, Abbott Elementary's Principal Ava & more) and those for whom it didn't go so well (like Mean Girls' Cady, to Euphoria's Cassie, to Jessica from Too Much & beyond) #AuraFarming #PopCulture #Trope #Explained #Analysis #Euphoria #MeanGirls CHAPTERS 00:00 Intro 00:44 What is aura farming? 02:12 The power of aura 05:41 Thanks to Green Chef! 07:03 When it all goes wrong... 09:40 Developing our own auras Join our Patreon to unlock the members-only series “Total Take," vote on what we cover next, and more: https://www.patreon.com/thetake Read articles on film, TV and culture: https://www.the-take.com Follow our socials: https://linktr.ee/thisisthetake The Take was created by Debra Minoff & Susannah McCullough