100 Thieves ("Hundred Thieves") is a premium lifestyle brand and gaming organization. Built at the intersection of competitive gaming, entertainment, and apparel, 100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt founded 100 Thieves as a creative outlet for his entrepreneurial passions. In its first five years, 100 Thieves has won multiple esports major championships in Call of Duty, League of Legends, and VALORANT, made Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out countless apparel drops, and is supported by major partners such as Cash App, General Mills, & Rocket Mortgage. The company has raised $60M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia.
