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Erika Costell

Erika Costell

US
@erikacostell
689
Video Count
163.3M
Video View
4.0M
Subscriber
#2,806
United States Rank
#10,714
Global Rank
689
Video Count
163.3M
Video View
4.0M
Subscriber
#2,806
United States Rank
#10,714
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Erika Costell YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 3.31%
#10.7Kof 323.6K
Falling
🇺🇸United States Rank
Top 4.75%
#2.8Kof 59K
Falling
Main CategoryHowto & Style
Global:#2.6KTop 5.9%
United States:#741Top 13.1%

689

Total Videos

Content Library

163.3M

Total Views

Lifetime Views

4M

Subscribers

Community Size

1.29%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
5.5K
Average Likes per Video
69
Average Comments per Video
2
Recent Performance
3.7K-33%

Upload Analysis

Upload Frequency
Weekly
Consistency Score
94%
Subscriber Engagement
0.14%

Best Performing Video

Top performer by views

help he’s right

25K

Views

177

Likes

11

Comments

Published: 1 month ago

Needs Improvement

Opportunity for growth

the clips I probably shouldn’t be posting…

1.3K

Views

25

Likes

1

Comments

Published: 2 months ago

Long Video Statistics

Analysis of 3 long-form videos

3
Long Videos
3.1K
Avg Views
0:08
Avg Duration
-45%
vs All Videos

Duration Distribution

Short Long (1-3 min)3 videos (100%)
Medium (3-10 min)0 videos (0%)
Long (10-30 min)0 videos (0%)
Very Long (30+ min)0 videos (0%)
Total Views
9.2K
Total Likes
152
Total Comments
4

Top Performing Long Video

respectfully no

4.6K views0:052/27/2026

📈 Long Video Insights

• Long videos make up 6% of total content

• Average performance: Lower than channel average

• Most common duration: Short Long (1-3 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (3)

Upload Frequency
Every few days
Best Publishing Day
Friday1 videos
Best Publishing Hour
00:003 videos
Short Videos

Short Videos (47)

Upload Frequency
Weekly
Best Publishing Day
Sunday9 videos
Best Publishing Hour
00:0039 videos
Optimal Timing
Best day for long videos:Friday
Best hour for long videos:00:00
Best day for shorts:Sunday
Best hour for shorts:00:00
Content Strategy
Long video frequency:Every few days
Short video frequency:Weekly
Content ratio:6% long, 94% short

Top Channel Categories

Content distribution across 7 main categories

📁

Lifestyle Sociology

37
videos
59% of contentAvg: 5.2K
+1% growthlast 30 days
🎬

Entertainment

12
videos
19% of contentAvg: 6.5K
-64% growthlast 30 days
📁

Fashion

6
videos
10% of contentAvg: 3.6K
-41% growthlast 30 days
📁

Pet

4
videos
6% of contentAvg: 3.6K
+0% growthlast 30 days
📁

Food

2
videos
3% of contentAvg: 5.5K
+0% growthlast 30 days
📁

Television Program

1
videos
2% of contentAvg: 3.8K
+0% growthlast 30 days
📁

Religion

1
videos
2% of contentAvg: 9.3K
+0% growthlast 30 days

Category Distribution

7
Categories
Lifestyle Sociology
59%
Entertainment
19%
Fashion
10%
Pet
6%
Food
3%
Television Program
2%
Religion
2%

Performance Rankings

👑
Religion
1 videos
9.3K
+0%
🥈
Entertainment
12 videos
6.5K
-64%
🥉
Food
2 videos
5.5K
+0%
🏅
Lifestyle Sociology
37 videos
5.2K
+1%
🏅
Television Program
1 videos
3.8K
+0%
🏅
Pet
4 videos
3.6K
+0%
🏅
Fashion
6 videos
3.6K
-41%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 59% of content

Best Performer

Religion has highest avg views

Fastest Growing

Lifestyle Sociology shows strongest growth

Top Video Tags

Most used tags across 81 tag instances

#shorts

1

Format

12
videos
6.6K
77
2
+52%
15% usage

#relatable

2

Content

12
videos
6.5K
78
2
+78%
15% usage

#erikacostell

3

Content

10
videos
7.1K
82
2
+115%
12% usage

#erika costell

Content

10
videos
5.5K
75
2
-63%
12% usage

#meme

Content

8
videos
7.1K
83
2
+117%
10% usage

#funny

Content

5
videos
5.3K
68
2
+10%
6% usage

#outfit inspo

Content

3
videos
3K
43
2
+0%
4% usage

#fashion inspo

Content

3
videos
4.6K
51
1
+0%
4% usage

#funny short

Content

3
videos
9.2K
141
4
+0%
4% usage

Format Tags

1 tags in category

#shorts
12
+52%

Content Tags

14 tags in category

#relatable
12
+78%
#erikacostell
10
+115%
#erika costell
10
-63%
#meme
8
+117%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#shortsTop 1126.6K1.20%+52%12/100
#relatableTop 2126.5K1.24%+78%12/100
#erikacostellTop 3107.1K1.18%+115%12/100
#erika costell105.5K1.40%-63%14/100
#meme87.1K1.20%+117%12/100
#funny55.3K1.32%+10%13/100
#outfit inspo33K1.52%+0%15/100
#fashion inspo34.6K1.13%+0%11/100
#funny short39.2K1.57%+0%16/100
#relatable short310.1K1.52%+0%15/100
#lifestyle39.9K1.54%+0%15/100
#tennessee39.9K1.54%+0%15/100
#relationshiphumor27.2K1.16%+100%12/100
#couple27.2K1.16%+100%12/100
#fyp23.6K1.50%+6%15/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#shorts - Highest usage12 videos
#relatable short - Best avg views10.1K
#meme - Fastest growing+117%
Optimization Opportunities
Focus on Format category tagsHighest performing category
#meme shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

help he’s right
#1

help he’s right

25K25K1 month ago
growth is crazy
#2

growth is crazy

22.3K22.3K3 weeks ago
when they ask *that* question
#3

when they ask *that* question

19.9K19.9K2 months ago
when my bf needs to use my phone
#4

when my bf needs to use my phone

11.2K11.2K1 month ago
he tried
#5

he tried

9.5K9.5K2 weeks ago

Most Liked Videos

Top 5 by like count

when they ask *that* question
#1

when they ask *that* question

34119.9K2 months ago
help he’s right
#2

help he’s right

17725K1 month ago
growth is crazy
#3

growth is crazy

14122.3K3 weeks ago
family dinner
#4

family dinner

1368.8K4 weeks ago
faith is important to me
#5

faith is important to me

1239.3K1 week ago

Most Commented Videos

Top 5 by comment count

help he’s right
#1

help he’s right

1125K1 month ago
when they ask *that* question
#2

when they ask *that* question

1019.9K2 months ago
i stopped wearing foundation
#3

i stopped wearing foundation

63.2K1 month ago
family dinner
#4

family dinner

58.8K4 weeks ago
how fast will he come running
#5

how fast will he come running

56.6K1 month ago

Highest Engagement

Top 5 by engagement rate

he understood the assignment
#1

he understood the assignment

5.66%2K3 weeks ago
daily appointment
#2

daily appointment

2.19%2.5K1 week ago
that’s cute tho
#3

that’s cute tho

2.14%3.5K1 month ago
shopping my own closet
#4

shopping my own closet

2.13%2.3K3 weeks ago
my dog knows
#5

my dog knows

2.12%2.4K4 weeks ago

Performance Summary

Peak performance metrics across all categories

Highest Views
25K
help he’s right...
Highest Likes
341
when they ask *that* question...
Most Comments
11
help he’s right...
Best Engagement
5.7%
he understood the assignment...

Multi-Category Champions

Top performers across multiple categories

help he’s right
👑
help he’s right
viewslikescomments
25K177
when they ask *that* question
🥇
when they ask *that* question
viewslikescomments
19.9K341
growth is crazy
🏆
growth is crazy
viewslikes
22.3K141

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 5.5K views per video
1.29% overall engagement rate
weekly upload schedule
94% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Focus on subscriber retention and activation
Analyze top-performing content for successful patterns