Matthew Mellor
@matthewrmellor
Howto & Style3.2K
Video Count493.1K
Video View1.4K
Subscriber#11,571
United Kingdom Rank#280,189
Global RankLoading channel statistics
General and Howto & Style ranking performance
General
Global
United Kingdom
Howto & Style
Global
United Kingdom
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Scotland birding trip in 4K, 22/5/26-25/5/26
745
Views
24
Likes
1
Comments
Opportunity for growth
Whinchat, World's End, Wales, 16/5/26
1
Views
1
Likes
0
Comments
Analysis of 46 long-form videos
Scotland birding trip in 4K, 22/5/26-25/5/26
• Long videos make up 92% of total content
• Average performance: Better than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 3 main categories
Key performance indicators and trends
Lifestyle Sociology dominates with 87% of content
Hobby has highest avg views
Lifestyle Sociology shows strongest growth
Most used tags across 191 tag instances
15 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #birdTop 1 | 50 | 36 | 5.56% | +76% | 56/100 |
| #birdwatchingTop 2 | 49 | 36 | 5.56% | +80% | 56/100 |
| #lincolnshireTop 3 | 17 | 17 | 5.88% | -46% | 59/100 |
| #rspb | 17 | 18 | 5.56% | -43% | 56/100 |
| #frampton marsh rspb | 13 | 19 | 5.26% | -54% | 53/100 |
| #cambridgeshire | 11 | 14 | 7.14% | -57% | 71/100 |
| #wales | 7 | 37 | 5.41% | +100% | 54/100 |
| #heron | 4 | 49 | 4.08% | +100% | 41/100 |
| #world's end | 4 | 21 | 4.76% | +100% | 48/100 |
| #calidris | 4 | 17 | 11.76% | +40% | 118/100 |
| #gull | 3 | 11 | 9.09% | -79% | 91/100 |
| #suffolk | 3 | 22 | 4.55% | +100% | 46/100 |
| #norfolk | 3 | 14 | 7.14% | +100% | 71/100 |
| #stilt | 3 | 22 | 4.55% | -25% | 46/100 |
| #black-winged stilt | 3 | 22 | 4.55% | -25% | 46/100 |
Strategic recommendations and performance highlights
Top 5 by view count
Top 5 by like count
Top 5 by comment count
Top 5 by engagement rate
Peak performance metrics across all categories
Top performers across multiple categories
Performance analysis and recommendations