Nykaa
@nykaa
Howto & Style3.1K
Video Count978.5M
Video View1.6M
Subscriber#7,858
India Rank#35,057
Global RankLoading channel statistics
General and Howto & Style ranking performance
General
Global
India
Howto & Style
Global
India
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
1.2M
Views
660
Likes
8
Comments
Opportunity for growth
5 Easy Eye Makeup Looks Using Kajal | Ft Urjita Wani & Naima | NykaaTV
445
Views
7
Likes
0
Comments
Analysis of 18 long-form videos
Surprise Your Mom With Nykaa Now | Shop from Mother's Day Gift Store | NykaaTV
• Long videos make up 36% of total content
• Average performance: Lower than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 8 main categories
Key performance indicators and trends
Lifestyle Sociology dominates with 71% of content
Lifestyle Sociology has highest avg views
Fashion shows strongest growth
Most used tags across 114 tag instances
12 tags in category
3 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #haulTop 1 | 14 | 3.1K | 1.93% | -14% | 19/100 |
| #makeupTop 2 | 12 | 42.5K | 0.22% | -96% | 3/100 |
| #beautyTop 3 | 11 | 3.1K | 2.21% | -14% | 22/100 |
| #wellness | 11 | 3.1K | 2.21% | -14% | 22/100 |
| #hair | 11 | 2.9K | 2.30% | -38% | 23/100 |
| #tutorials | 11 | 2.9K | 2.30% | -38% | 23/100 |
| #ecommerce | 10 | 3.1K | 2.29% | -23% | 23/100 |
| #nykaa pink summer sale 2026 | 6 | 2.6K | 1.01% | +100% | 10/100 |
| #nykaa tv | 6 | 34.1K | 0.15% | -92% | 2/100 |
| #everyday makeup | 5 | 4.8K | 2.56% | -55% | 26/100 |
| #sunscreen | 4 | 112.8K | 0.07% | -99% | 2/100 |
| #makeup tips | 4 | 402.5K | 0.09% | +0% | 5/100 |
| #makeup tutorial | 3 | 164.1K | 0.19% | -99% | 4/100 |
| #nykaa haul | 3 | 2.3K | 1.04% | +119% | 10/100 |
| #nykaa lipstick | 3 | 3.3K | 1.19% | -32% | 12/100 |
Strategic recommendations and performance highlights
Top 5 by view count
Top 5 by like count
Top 5 by comment count
Top 5 by engagement rate
Peak performance metrics across all categories
Top performers across multiple categories
Performance analysis and recommendations