General and Howto & Style ranking performance
General
Global
Australia
Howto & Style
Global
Australia
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Favorite Svalbard Moment
1.3K
Views
18
Likes
0
Comments
Opportunity for growth
Life aboard the Douglas Mawson
8
Views
1
Likes
0
Comments
Analysis of 15 long-form videos
A quick look inside the Douglas Mawson
• Long videos make up 30% of total content
• Average performance: Lower than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 5 main categories
Key performance indicators and trends
Lifestyle Sociology dominates with 57% of content
Film has highest avg views
Tourism shows strongest growth
Most used tags across 49 tag instances
15 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #aurora expeditionsTop 1 | 14 | 479 | 1.88% | -29% | 19/100 |
| #douglas mawsonTop 2 | 6 | 502 | 1.39% | +0% | 14/100 |
| #antarcticaTop 3 | 4 | 218 | 0.92% | +125% | 9/100 |
| #citizen science | 3 | 561 | 2.50% | +0% | 25/100 |
| #greenland | 3 | 484 | 1.65% | +0% | 17/100 |
| #douglas mawson launch | 3 | 174 | 1.72% | +0% | 17/100 |
| #douglas mawson ship | 2 | 89 | 1.12% | +417% | 11/100 |
| #ski antarctica | 2 | 247 | 1.21% | +219% | 12/100 |
| #science | 2 | 441 | 1.59% | +0% | 16/100 |
| #svalbard | 2 | 978 | 1.43% | +0% | 14/100 |
| #arctic | 2 | 552 | 2.17% | +0% | 22/100 |
| #zodiac | 2 | 972 | 0.93% | +0% | 9/100 |
| #expedition | 2 | 1.1K | 1.12% | +0% | 11/100 |
| #mediterranean | 1 | 150 | 0.67% | +100% | 7/100 |
| #small ship cruises | 1 | 150 | 0.67% | +100% | 7/100 |
Strategic recommendations and performance highlights
Top 5 by view count





Top 5 by like count





Top 5 by comment count





Top 5 by engagement rate





Peak performance metrics across all categories
Top performers across multiple categories



Performance analysis and recommendations