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Australia Post

Australia Post

AU
@australiapost
373
Video Count
40.7M
Video View
9.8K
Subscriber
#4,540
Australia Rank
#226,749
Global Rank
373
Video Count
40.7M
Video View
9.8K
Subscriber
#4,540
Australia Rank
#226,749
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Australia Post YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 70.00%
#226.7Kof 323.9K
Falling
🇦🇺Australia Rank
Top 55.84%
#4.5Kof 8.1K
Rising
Main CategoryHowto & Style
Global:#36.1KTop 81.8%
Australia:#1.3KTop 60.8%

373

Total Videos

Content Library

40.7M

Total Views

Lifetime Views

9.8K

Subscribers

Community Size

0.53%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
1.8K
Average Likes per Video
9
Average Comments per Video
0
Recent Performance
2.3K+27%

Upload Analysis

Upload Frequency
Weekly
Consistency Score
93%
Subscriber Engagement
18.62%

Best Performing Video

Top performer by views

Delivering the goods for mental wellbeing

28.9K

Views

2

Likes

0

Comments

Published: 10 months ago

Needs Improvement

Opportunity for growth

Customer Loyalty in the Fast Lane: Social, CX and What’s Next in eCommerce

31

Views

1

Likes

0

Comments

Published: 10 months ago

Long Video Statistics

Analysis of 21 long-form videos

21
Long Videos
2.2K
Avg Views
11:29
Avg Duration
+21%
vs All Videos

Duration Distribution

Short Long (1-3 min)12 videos (57%)
Medium (3-10 min)0 videos (0%)
Long (10-30 min)7 videos (33%)
Very Long (30+ min)2 videos (10%)
Total Views
46.3K
Total Likes
64
Total Comments
0

Top Performing Long Video

Delivering the goods for mental wellbeing

28.9K views0:156/10/2025

📈 Long Video Insights

• Long videos make up 42% of total content

• Average performance: Better than channel average

• Most common duration: Short Long (1-3 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (21)

Upload Frequency
Bi-weekly
Best Publishing Day
Sunday7 videos
Best Publishing Hour
07:006 videos
Short Videos

Short Videos (29)

Upload Frequency
Weekly
Best Publishing Day
Wednesday10 videos
Best Publishing Hour
05:0011 videos
Optimal Timing
Best day for long videos:Sunday
Best hour for long videos:07:00
Best day for shorts:Wednesday
Best hour for shorts:05:00
Content Strategy
Long video frequency:Bi-weekly
Short video frequency:Weekly
Content ratio:42% long, 58% short

Top Channel Categories

Content distribution across 9 main categories

📁

Lifestyle Sociology

18
videos
41% of contentAvg: 974
+0% growthlast 30 days
📁

Business

9
videos
20% of contentAvg: 5K
+0% growthlast 30 days
👥

Society

6
videos
14% of contentAvg: 316
+0% growthlast 30 days
📁

Hobby

3
videos
7% of contentAvg: 671
+0% growthlast 30 days
📁

Health

3
videos
7% of contentAvg: 10.2K
+0% growthlast 30 days
📁

Sport

2
videos
5% of contentAvg: 1.4K
+0% growthlast 30 days
🎬

Entertainment

1
videos
2% of contentAvg: 1.6K
+0% growthlast 30 days
📁

Performing Arts

1
videos
2% of contentAvg: 74
+0% growthlast 30 days
📁

Vehicle

1
videos
2% of contentAvg: 1K
+0% growthlast 30 days

Category Distribution

9
Categories
Lifestyle Sociology
41%
Business
20%
Society
14%
Hobby
7%
Health
7%
Sport
5%
Entertainment
2%
Performing Arts
2%
Vehicle
2%

Performance Rankings

👑
Health
3 videos
10.2K
+0%
🥈
Business
9 videos
5K
+0%
🥉
Entertainment
1 videos
1.6K
+0%
🏅
Sport
2 videos
1.4K
+0%
🏅
Vehicle
1 videos
1K
+0%
🏅
Lifestyle Sociology
18 videos
974
+0%
🏅
Hobby
3 videos
671
+0%
🏅
Society
6 videos
316
+0%
🏅
Performing Arts
1 videos
74
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 41% of content

Best Performer

Health has highest avg views

Fastest Growing

Lifestyle Sociology shows strongest growth

Top Video Tags

Most used tags across 82 tag instances

#auspost

1

Content

41
videos
2K
9
0
+0%
50% usage

#australia post

2

Content

41
videos
2K
9
0
+0%
50% usage

Content Tags

2 tags in category

#auspost
41
+0%
#australia post
41
+0%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#auspostTop 1412K0.44%+0%4/100
#australia postTop 2412K0.44%+0%4/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#auspost - Highest usage41 videos
#auspost - Best avg views2K
#auspost - Fastest growing+0%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#auspost shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Delivering the goods for mental wellbeing
#1

Delivering the goods for mental wellbeing

28.9K28.9K10 months ago
Day in the life of a Parcel Sorter
#2

Day in the life of a Parcel Sorter

13.4K13.4K7 months ago
Delivering to 2,655 postcodes, connecting Australians from coast to country
#3

Delivering to 2,655 postcodes, connecting Australians from coast to country

10.3K10.3K1 month ago
Delivering to 2,655 postcodes, connecting Australians from coast to country
#4

Delivering to 2,655 postcodes, connecting Australians from coast to country

2.1K2.1K1 month ago
Some of the best things about working at Australia Post
#5

Some of the best things about working at Australia Post

2K2K4 months ago

Most Liked Videos

Top 5 by like count

Day in the life of a Parcel Sorter
#1

Day in the life of a Parcel Sorter

5513.4K7 months ago
Ever wondered what our Posties do before they hit the road?
#2

Ever wondered what our Posties do before they hit the road?

341.6K4 months ago
Our Maintenance Technicians keep our machines up and running
#3

Our Maintenance Technicians keep our machines up and running

211.4K6 months ago
Get to know Leticia
#4

Get to know Leticia

201.8K4 months ago
There’s a huge amount that goes on behind the scenes before you see your Postie hit the road 📮
#5

There’s a huge amount that goes on behind the scenes before you see your Postie hit the road 📮

201.6K6 months ago

Most Commented Videos

Top 5 by comment count

Delivering to 2,655 postcodes, connecting Australians from coast to country
#1

Delivering to 2,655 postcodes, connecting Australians from coast to country

010.3K1 month ago
Delivering to 2,655 postcodes, connecting Australians from coast to country
#2

Delivering to 2,655 postcodes, connecting Australians from coast to country

01.3K1 month ago
Delivering to 2,655 postcodes, connecting Australians from coast to country
#3

Delivering to 2,655 postcodes, connecting Australians from coast to country

02.1K1 month ago
How the team feel supported in their roles at Australia Post
#4

How the team feel supported in their roles at Australia Post

01.3K4 months ago
Some of the best things about working at Australia Post
#5

Some of the best things about working at Australia Post

02K4 months ago

Highest Engagement

Top 5 by engagement rate

Australia Post celebrates partnership milestone with the Indigenous Literacy Foundation
#1

Australia Post celebrates partnership milestone with the Indigenous Literacy Foundation

5.36%569 months ago
Grange Road Kindergarten – 2025 People of Post Grant Recipient
#2

Grange Road Kindergarten – 2025 People of Post Grant Recipient

5.13%396 months ago
Celebrating our 2024 Community Grant Recipients: The Mill
#3

Celebrating our 2024 Community Grant Recipients: The Mill

4.05%746 months ago
Marine Rescue New South Wales – 2025 People of Post Grant Recipient
#4

Marine Rescue New South Wales – 2025 People of Post Grant Recipient

3.92%516 months ago
Customer Loyalty in the Fast Lane: Social, CX and What’s Next in eCommerce
#5

Customer Loyalty in the Fast Lane: Social, CX and What’s Next in eCommerce

3.23%3110 months ago

Performance Summary

Peak performance metrics across all categories

Highest Views
28.9K
Delivering the goods for menta...
Highest Likes
55
Day in the life of a Parcel So...
Most Comments
0
Delivering to 2,655 postcodes,...
Best Engagement
5.4%
Australia Post celebrates part...

Multi-Category Champions

Top performers across multiple categories

Day in the life of a Parcel Sorter
👑
Day in the life of a Parcel Sorter
viewslikes
13.4K55
Delivering to 2,655 postcodes, connecting Australians from coast to country
🥇
Delivering to 2,655 postcodes, connecting Australians from coast to country
viewscomments
10.3K11
Delivering to 2,655 postcodes, connecting Australians from coast to country
🏆
Delivering to 2,655 postcodes, connecting Australians from coast to country
viewscomments
2.1K4

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 1.8K views per video
0.53% overall engagement rate
weekly upload schedule
93% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Analyze top-performing content for successful patterns