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BMW Group

BMW Group

DE
@bmwgroup
773
Video Count
221.6M
Video View
110.0K
Subscriber
#3,805
Germany Rank
#138,551
Global Rank
773
Video Count
221.6M
Video View
110.0K
Subscriber
#3,805
Germany Rank
#138,551
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

BMW Group YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 42.77%
#138.6Kof 323.9K
Rising
🇩🇪Germany Rank
Top 30.83%
#3.8Kof 12.3K
Rising
Main CategoryAutos & Vehicles
Global:#2.3KTop 31.6%
Germany:#115Top 24.8%

773

Total Videos

Content Library

221.6M

Total Views

Lifetime Views

110K

Subscribers

Community Size

0.14%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
267K
Average Likes per Video
349
Average Comments per Video
33
Recent Performance
773.9K+190%

Upload Analysis

Upload Frequency
Every few days
Consistency Score
98%
Subscriber Engagement
242.77%

Best Performing Video

Top performer by views

Developing the new BMW 3 Series

5.2M

Views

515

Likes

102

Comments

Published: 1 week ago

Needs Improvement

Opportunity for growth

BMW Group Annual Conference 2026

0

Views

0

Likes

0

Comments

Published: 1 month ago

Long Video Statistics

Analysis of 19 long-form videos

19
Long Videos
632.1K
Avg Views
3:13
Avg Duration
+137%
vs All Videos

Duration Distribution

Short Long (1-3 min)15 videos (79%)
Medium (3-10 min)3 videos (16%)
Long (10-30 min)1 videos (5%)
Very Long (30+ min)0 videos (0%)
Total Views
12M
Total Likes
13.7K
Total Comments
1.6K

Top Performing Long Video

Developing the new BMW 3 Series

5.2M views2:093/26/2026

📈 Long Video Insights

• Long videos make up 38% of total content

• Average performance: Better than channel average

• Most common duration: Short Long (1-3 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (19)

Upload Frequency
Bi-weekly
Best Publishing Day
Wednesday5 videos
Best Publishing Hour
09:006 videos
Short Videos

Short Videos (31)

Upload Frequency
Weekly
Best Publishing Day
Thursday8 videos
Best Publishing Hour
09:0028 videos
Optimal Timing
Best day for long videos:Wednesday
Best hour for long videos:09:00
Best day for shorts:Thursday
Best hour for shorts:09:00
Content Strategy
Long video frequency:Bi-weekly
Short video frequency:Weekly
Content ratio:38% long, 62% short

Top Channel Categories

Content distribution across 4 main categories

📁

Vehicle

43
videos
47% of contentAvg: 310.1K
+1216% growthlast 30 days
📁

Lifestyle Sociology

33
videos
36% of contentAvg: 348.4K
+1139% growthlast 30 days
📁

Hobby

10
videos
11% of contentAvg: 871.8K
+38404% growthlast 30 days
📁

Business

6
videos
7% of contentAvg: 1.1K
+0% growthlast 30 days

Category Distribution

4
Categories
Vehicle
47%
Lifestyle Sociology
36%
Hobby
11%
Business
7%

Performance Rankings

👑
Hobby
10 videos
871.8K
+38404%
🥈
Lifestyle Sociology
33 videos
348.4K
+1139%
🥉
Vehicle
43 videos
310.1K
+1216%
🏅
Business
6 videos
1.1K
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Vehicle dominates with 47% of content

Best Performer

Hobby has highest avg views

Fastest Growing

Hobby shows strongest growth

Top Video Tags

Most used tags across 72 tag instances

#bmw group

1

Content

14
videos
234.3K
535
68
+21735%
19% usage

#bmw

2

Content

11
videos
750.8K
608
90
+57687%
15% usage

#neue klasse

3

Content

10
videos
833.2K
684
108
+9530%
14% usage

#bmwgroup

Content

10
videos
56.6K
582
53
+6235%
14% usage

#bmw i3

Content

4
videos
1.9M
982
206
+100%
6% usage

#company

Content

4
videos
126.5K
967
80
+13738%
6% usage

#innovation

Content

4
videos
1.5K
69
2
+0%
6% usage

#bmwix3

Content

4
videos
14.7K
471
50
+0%
6% usage

#bmw 3 series

Content

2
videos
2.7M
348
54
+100%
3% usage

Content Tags

15 tags in category

#bmw group
14
+21735%
#bmw
11
+57687%
#neue klasse
10
+9530%
#bmwgroup
10
+6235%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#bmw groupTop 114234.3K0.26%+21735%5/100
#bmwTop 211750.8K0.09%+57687%8/100
#neue klasseTop 310833.2K0.10%+9530%9/100
#bmwgroup1056.6K1.12%+6235%12/100
#bmw i341.9M0.06%+100%20/100
#company4126.5K0.83%+13738%10/100
#innovation41.5K4.83%+0%48/100
#bmwix3414.7K3.55%+0%36/100
#bmw 3 series22.7M0.02%+100%27/100
#electric mobility22.7M0.02%+100%27/100
#na022.7M0.02%+100%27/100
#melectrified21.5K4.78%+0%48/100
#bmw ifactory15.2K5.10%+100%51/100
#na515.2M0.01%+100%52/100
#ix315.2M0.01%+100%52/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#bmw group - Highest usage14 videos
#na5 - Best avg views5.2M
#bmw - Fastest growing+57687%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#bmw shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Developing the new BMW 3 Series
#1

Developing the new BMW 3 Series

5.2M5.2M1 week ago
BMW i3 Design Deep Dive
#2

BMW i3 Design Deep Dive

2.4M2.4M2 weeks ago
Electrifying innovation ⚡
#3

Electrifying innovation ⚡

1.2M1.2M4 months ago
Why does every BMW smell like a BMW?
#4

Why does every BMW smell like a BMW?

972.3K972.3K2 weeks ago
​Smarter. Faster. A New Dimension of Driving Pleasure 💚​ | #shorts
#5

​Smarter. Faster. A New Dimension of Driving Pleasure 💚​ | #shorts

967K967K1 week ago

Most Liked Videos

Top 5 by like count

BMW Group Keynote: Design Premiere of the new BMW i3
#1

BMW Group Keynote: Design Premiere of the new BMW i3

3.6K495.4K2 weeks ago
1,000 km challenge: Can the BMW iX3 complete it on a single charge? ⚡🏁
#2

1,000 km challenge: Can the BMW iX3 complete it on a single charge? ⚡🏁

1.6K52.3K4 months ago
BMW i3 Design Deep Dive
#3

BMW i3 Design Deep Dive

1.6K2.4M2 weeks ago
New era. Instantly recognisable ✅
 | #shorts
#4

New era. Instantly recognisable ✅ | #shorts

1.5K174.2K2 weeks ago
Electrifying innovation ⚡
#5

Electrifying innovation ⚡

1.2K1.2M4 months ago

Most Commented Videos

Top 5 by comment count

BMW i3 Design Deep Dive
#1

BMW i3 Design Deep Dive

5482.4M2 weeks ago
BMW Group Keynote: Design Premiere of the new BMW i3
#2

BMW Group Keynote: Design Premiere of the new BMW i3

300495.4K2 weeks ago
1,000 km challenge: Can the BMW iX3 complete it on a single charge? ⚡🏁
#3

1,000 km challenge: Can the BMW iX3 complete it on a single charge? ⚡🏁

19652.3K4 months ago
New era. Instantly recognisable ✅
 | #shorts
#4

New era. Instantly recognisable ✅ | #shorts

168174.2K2 weeks ago
Developing the new BMW 3 Series
#5

Developing the new BMW 3 Series

1025.2M1 week ago

Highest Engagement

Top 5 by engagement rate

Silent safety companion🛡️ | #shorts
#1

Silent safety companion🛡️ | #shorts

7.12%2K1 month ago
Ready for BMW M electrified?🔌
| #shorts
#2

Ready for BMW M electrified?🔌 | #shorts

6.79%1.6K2 months ago
Sporty roots. Contemporary refinement ✅ | #shorts
#3

Sporty roots. Contemporary refinement ✅ | #shorts

5.90%1.4K1 month ago
The Gen6 electric engine is here ⚡ | #shorts
#4

The Gen6 electric engine is here ⚡ | #shorts

5.71%1.1K1 month ago
​Digital, modern, immersive ✨​ | #shorts
#5

​Digital, modern, immersive ✨​ | #shorts

5.53%7.1K1 week ago

Performance Summary

Peak performance metrics across all categories

Highest Views
5.2M
Developing the new BMW 3 Serie...
Highest Likes
3.6K
BMW Group Keynote: Design Prem...
Most Comments
548
BMW i3 Design Deep Dive...
Best Engagement
7.1%
Silent safety companion🛡️ | #...

Multi-Category Champions

Top performers across multiple categories

BMW i3 Design Deep Dive
👑
BMW i3 Design Deep Dive
viewslikescomments
2.4M1.6K
Developing the new BMW 3 Series
🥇
Developing the new BMW 3 Series
viewscomments
5.2M515
Electrifying innovation ⚡
🏆
Electrifying innovation ⚡
viewslikes
1.2M1.2K

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 267K views per video
0.14% overall engagement rate
every few days upload schedule
98% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Analyze top-performing content for successful patterns