Ishtar Music

Ishtar (previously known as Venus Music) is an Indian music record label company acquired by Believe in 2019.

This iconic music catalogue company in the Indian music industry was originally a movie and soundtrack production house founded in the 80’s that originated with the manufacturing of audio cassettes. It has created a unique portfolio in the music world with some of the biggest hits from the 1990’s to early 2000’s, building up a huge catalogue of Copyrights in Music of over 700 Hindi and Regional Movies and more than 3000 original titles. Ishtar today is a market leader in the entertainment industry as a Record Label with worldwide presence, owning one of the biggest YouTube channels in India, providing content to more than 33 million subscribers.

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