Matthew Mellor

@matthewrmellor

Howto & Style

3.2K

Video Count

493.1K

Video View

1.4K

Subscriber

#11,576

United Kingdom Rank

#280,272

Global Rank

3.2K

Video Count

493.1K

Video View

1.4K

Subscriber

#11,576

United Kingdom Rank

#280,272

Global Rank

Matthew Mellor YouTube Statistics & Analytics

Matthew Mellor YouTube Channel Rankings

General and Howto & Style ranking performance

General

Top 86.48%

Global

#280.3Kof 324.1K

Top 81.56%

🇬🇧

United Kingdom

#11.6Kof 14.2K

Howto & Style

Top 94.36%

Global

#41.7Kof 44.1K

Top 89.96%

🇬🇧

United Kingdom

#1.7Kof 1.9K

3.2K

Total Videos

Content Library

493.1K

Total Views

Lifetime Views

1.4K

Subscribers

Community Size

5.58%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video

Average Likes per Video

Average Comments per Video

Recent Performance

Upload Analysis

Upload Frequency

Every few days

Consistency Score

98%

Subscriber Engagement

2.62%

Best Performing Video

Top performer by views

Scotland birding trip in 4K, 22/5/26-25/5/26

745

Views

Likes

Comments

Published: 1 month ago

Needs Improvement

Opportunity for growth

Green Sandpiper, Cley, Norfolk, 2/7/26

Views

Likes

Comments

Published: 1 week ago

Long Video Statistics

Analysis of 34 long-form videos

Long Videos

Avg Views

5:25

Avg Duration

+38%

vs All Videos

Duration Distribution

Short Long (1-3 min)19 videos (56%)

Medium (3-10 min)11 videos (32%)

Long (10-30 min)2 videos (6%)

Very Long (30+ min)2 videos (6%)

Total Views

1.8K

Total Likes

Total Comments

📈 Long Video Insights

• Long videos make up 68% of total content

• Average performance: Better than channel average

• Most common duration: Short Long (1-3 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos (34)

Upload Frequency

Every few days

Best Publishing Day

Sunday17 videos

Best Publishing Hour

21:0011 videos

Short Videos (16)

Upload Frequency

Every few days

Best Publishing Day

Sunday10 videos

Best Publishing Hour

20:006 videos

Optimal Timing

Best day for long videos:Sunday

Best hour for long videos:21:00

Best day for shorts:Sunday

Best hour for shorts:20:00

Content Strategy

Long video frequency:Every few days

Content ratio:68% long, 32% short

videos

6% of contentAvg: 256

+0% growthlast 30 days

Category Distribution

Performance Rankings

👑

Tourism

3 videos

256

+0%

🥈

Hobby

4 videos

193

-98%

🥉

Lifestyle Sociology

41 videos

-13%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 85% of content

Best Performer

Tourism has highest avg views

Fastest Growing

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

Tag	Usage	Avg Views	Engagement	Growth	ROI Score
#birdTop 1	49	38	5.26%	+19%	53/100
#birdwatchingTop 2	48	39	5.13%	+17%	51/100
#rspbTop 3	17	21	4.76%	+81%	48/100
#lincolnshire	17	21	4.76%	+186%	48/100
#frampton marsh rspb	13	24	4.17%	+157%	42/100
#cambridgeshire	8	8	12.50%	-90%	125/100
#norfolk	7	8	12.50%	-75%	125/100
#wales	7	37	5.41%	+0%	54/100
#cley	5	4	25.00%	-65%	250/100
#tringa	5	26	3.85%	+124%	39/100
#heron	4	49	4.08%	+0%	41/100
#world's end	4	21	4.76%	+0%	48/100
#ruff	3	11	0.00%	-64%	0/100
#calidris	3	11	0.00%	-64%	0/100
#calidris pugnax	3	11	0.00%	-64%	0/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags

#bird - Highest usage49 videos

#heron - Best avg views49

#lincolnshire - Fastest growing+186%

Optimization Opportunities

Focus on Content category tagsHighest performing category

#lincolnshire shows strong growth potentialConsider increasing usage

Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Scotland birding trip in 4K, 22/5/26-25/5/26

7457451 month ago

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

2392392 days ago

Western Reef Heron, Foryd Bay, Caernarfon, Wales, 6/6/26

1631631 month ago

Spotted Redshank, Frampton Marsh RSPB, Lincolnshire, 21/6/26

99993 weeks ago

Black Grouse, World's End, Wales, 16/5/26

70701 month ago

Most Liked Videos

Top 5 by like count

Scotland birding trip in 4K, 22/5/26-25/5/26

247451 month ago

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

82392 days ago

Lesser Kestrel, Goonhilly Downs, Cornwall, 3/5/26 in 4K

6642 months ago

Western Reef Heron, Foryd Bay, Caernarfon, Wales, 6/6/26

51631 month ago

Dotterel, Gamlingay, Cambridgeshire, 10/5/26

472 months ago

Most Commented Videos

Top 5 by comment count

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

12392 days ago

Scotland birding trip in 4K, 22/5/26-25/5/26

17451 month ago

Cley birds, Norfolk, July 2026

041 week ago

Spoonbills and Glossy Ibis, Cley, Norfolk, 2/7/26

041 week ago

Ruff, Cley, Norfolk, 2/7/26

051 week ago

Highest Engagement

Top 5 by engagement rate

Green Sandpiper, Cley, Norfolk, 2/7/26

100.00%11 week ago

Great White Egret, Ouse Fen RSPB, Cambridgeshire, 28/6/26

100.00%11 week ago

Whinchat, World's End, Wales, 16/5/26

100.00%12 months ago

Red-billed Chough, South Stack RSPB, Anglesey, Wales, 17/5/26

66.67%32 months ago

Dotterel, Gamlingay, Cambridgeshire, 10/5/26

57.14%72 months ago

Performance Summary

Peak performance metrics across all categories

Highest Views

745

Scotland birding trip in 4K, 2...

Highest Likes

Scotland birding trip in 4K, 2...

Most Comments

Long-tailed Shrike, Eastleach,...

Best Engagement

100.0%

Green Sandpiper, Cley, Norfolk...

Multi-Category Champions

Top performers across multiple categories

👑

Scotland birding trip in 4K, 22/5/26-25/5/26

viewslikescomments

74524

🥇

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

viewslikescomments

2398

🏆

Western Reef Heron, Foryd Bay, Caernarfon, Wales, 6/6/26

viewslikes

1635

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 37 views per video

5.58% overall engagement rate

every few days upload schedule

98% consistency in uploads

Optimization Opportunities

Focus on subscriber retention and activation

Analyze top-performing content for successful patterns

Tag

Usage

Avg Views

Engagement

Growth

ROI Score

#birdTop 1

5.26%

+19%

53/100

#birdwatchingTop 2

5.13%

+17%

51/100

#rspbTop 3

4.76%

+81%

48/100

#lincolnshire

4.76%

+186%

48/100

#frampton marsh rspb

4.17%

+157%

42/100

#cambridgeshire

12.50%

-90%

125/100

#norfolk

12.50%

-75%

125/100

#wales

5.41%

+0%

54/100

#cley

25.00%

-65%

250/100

#tringa

3.85%

+124%

39/100

#heron

4.08%

+0%

41/100

#world's end

4.76%

+0%

48/100

#ruff

0.00%

-64%

0/100

#calidris

0.00%

-64%

0/100

#calidris pugnax

0.00%

-64%

0/100

Matthew Mellor

Matthew Mellor YouTube Statistics & Analytics

Matthew Mellor YouTube Channel Rankings

3.2K

493.1K

1.4K

5.58%

Video Performance

Upload Analysis

Best Performing Video

Needs Improvement

Long Video Statistics

Duration Distribution

Top Performing Long Video

📈 Long Video Insights

Video Frequency Analysis

Long Videos (34)

Short Videos (16)

Optimal Timing

Content Strategy

Top Channel Categories

Lifestyle Sociology

Hobby

Tourism

Category Distribution

Performance Rankings

📊 Category Insights

Primary Focus

Best Performer

Fastest Growing

Top Video Tags

#bird

#birdwatching

#rspb

#lincolnshire

#frampton marsh rspb

#cambridgeshire

#norfolk

#wales

#cley

Content Tags

Tag Performance Analysis

🏷️ Tag Strategy Insights

Top Performing Tags

Optimization Opportunities

Most Viewed Videos

Scotland birding trip in 4K, 22/5/26-25/5/26

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

Western Reef Heron, Foryd Bay, Caernarfon, Wales, 6/6/26

Spotted Redshank, Frampton Marsh RSPB, Lincolnshire, 21/6/26

Black Grouse, World's End, Wales, 16/5/26

Most Liked Videos

Scotland birding trip in 4K, 22/5/26-25/5/26

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

Lesser Kestrel, Goonhilly Downs, Cornwall, 3/5/26 in 4K

Western Reef Heron, Foryd Bay, Caernarfon, Wales, 6/6/26

Dotterel, Gamlingay, Cambridgeshire, 10/5/26

Most Commented Videos

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

Scotland birding trip in 4K, 22/5/26-25/5/26

Cley birds, Norfolk, July 2026

Spoonbills and Glossy Ibis, Cley, Norfolk, 2/7/26

Ruff, Cley, Norfolk, 2/7/26

Highest Engagement

Green Sandpiper, Cley, Norfolk, 2/7/26

Great White Egret, Ouse Fen RSPB, Cambridgeshire, 28/6/26

Whinchat, World's End, Wales, 16/5/26

Red-billed Chough, South Stack RSPB, Anglesey, Wales, 17/5/26

Dotterel, Gamlingay, Cambridgeshire, 10/5/26

Performance Summary

Multi-Category Champions

Scotland birding trip in 4K, 22/5/26-25/5/26

Long-tailed Shrike, Eastleach, Gloucestershire, 19/7/26

Western Reef Heron, Foryd Bay, Caernarfon, Wales, 6/6/26

Key Insights

Performance Highlights

Optimization Opportunities

Matthew Mellor YouTube Statistics & Analytics

Matthew Mellor YouTube Channel Rankings

3.2K