NPR

Music influencers aren't telling you they get paid to promote songs

Music influencers are getting paid to promote songs — and they're not telling you. NPR Music's Isabella Gomez Sarmiento explains how even though some influencers seem like regular people sharing their love of music, the content they're making can sometimes contain hidden advertising. Host: Isabella Gomez Sarmiento/NPR Producer: Alanté Serene/NPR Read the full story at https://www.npr.org/2026/07/13/nx-s1-5849926/influencers-paid-music-promotion