Nykaa
@nykaa
Howto & Style3.1K
Video Count978.5M
Video View1.6M
Subscriber#7,858
India Rank#35,057
Global RankLoading channel statistics
General and Howto & Style ranking performance
General
Global
India
Howto & Style
Global
India
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Dry Skin in Summer? Don’t Miss This Video ☀️| Nykaa TV
1.2M
Views
660
Likes
8
Comments
Opportunity for growth
Nykaa is live
412
Views
14
Likes
0
Comments
Analysis of 12 long-form videos
73 Items in a Nykaa Wishlist?! 😱 Higher or Lower Challenge! | NykaaTV
• Long videos make up 24% of total content
• Average performance: Lower than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 8 main categories
Key performance indicators and trends
Lifestyle Sociology dominates with 66% of content
Physical Attractiveness has highest avg views
Fashion shows strongest growth
Most used tags across 158 tag instances
14 tags in category
1 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #haulTop 1 | 17 | 38.8K | 0.34% | +2944% | 4/100 |
| #makeupTop 2 | 15 | 75.1K | 0.22% | +85% | 3/100 |
| #beautyTop 3 | 13 | 4.3K | 1.89% | +52% | 19/100 |
| #wellness | 13 | 4.3K | 1.89% | +52% | 19/100 |
| #hair | 13 | 4.2K | 1.94% | +65% | 19/100 |
| #tutorials | 13 | 4.2K | 1.94% | +65% | 19/100 |
| #nykaa tv | 13 | 16.9K | 0.25% | -96% | 3/100 |
| #ecommerce | 12 | 4.4K | 1.92% | +51% | 19/100 |
| #nykaa | 8 | 79K | 0.25% | +2570% | 3/100 |
| #nykaa pink summer sale 2026 | 8 | 5K | 1.18% | +378% | 12/100 |
| #sunscreen | 7 | 68.3K | 0.13% | -92% | 2/100 |
| #sunscreen for oily skin | 7 | 152.9K | 0.16% | +4% | 3/100 |
| #skincare routine | 7 | 280.4K | 0.11% | -65% | 4/100 |
| #everyday makeup | 6 | 4.7K | 2.43% | -34% | 24/100 |
| #nykaa haul | 6 | 104.8K | 0.24% | +5404% | 3/100 |
Strategic recommendations and performance highlights
Top 5 by view count
Top 5 by like count
Top 5 by comment count
Top 5 by engagement rate
Peak performance metrics across all categories
Top performers across multiple categories
Performance analysis and recommendations