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PicPay

PicPay

BR
@picpay
131
Video Count
203.0M
Video View
879.0K
Subscriber
#4,030
Brazil Rank
#57,758
Global Rank
131
Video Count
203.0M
Video View
879.0K
Subscriber
#4,030
Brazil Rank
#57,758
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

PicPay YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 17.83%
#57.8Kof 323.9K
Falling
🇧🇷Brazil Rank
Top 24.67%
#4Kof 16.3K
Falling
Main CategoryHowto & Style
Global:#13.9KTop 31.4%
Brazil:#1.4KTop 41.2%

131

Total Videos

Content Library

203M

Total Views

Lifetime Views

879K

Subscribers

Community Size

0.02%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
2.5M
Average Likes per Video
489
Average Comments per Video
7
Recent Performance
10.4M+312%

Upload Analysis

Upload Frequency
Bi-weekly
Consistency Score
91%
Subscriber Engagement
288.66%

Best Performing Video

Top performer by views

Vale R$1 Milhão

104.5M

Views

440

Likes

30

Comments

Published: 6 months ago

Needs Improvement

Opportunity for growth

Como parcelar pagamentos e compras em até 36 vezes?

85

Views

14

Likes

2

Comments

Published: Feb 14, 2025

Long Video Statistics

Analysis of 30 long-form videos

30
Long Videos
4M
Avg Views
2:01
Avg Duration
+58%
vs All Videos

Duration Distribution

Short Long (1-3 min)26 videos (87%)
Medium (3-10 min)3 videos (10%)
Long (10-30 min)1 videos (3%)
Very Long (30+ min)0 videos (0%)
Total Views
120.4M
Total Likes
9.8K
Total Comments
349

Top Performing Long Video

Vale R$1 Milhão

104.5M views0:4110/6/2025

📈 Long Video Insights

• Long videos make up 60% of total content

• Average performance: Better than channel average

• Most common duration: Short Long (1-3 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (30)

Upload Frequency
Monthly
Best Publishing Day
Friday11 videos
Best Publishing Hour
14:006 videos
Short Videos

Short Videos (20)

Upload Frequency
Monthly
Best Publishing Day
Tuesday7 videos
Best Publishing Hour
18:006 videos
Optimal Timing
Best day for long videos:Friday
Best hour for long videos:14:00
Best day for shorts:Tuesday
Best hour for shorts:18:00
Content Strategy
Long video frequency:Monthly
Short video frequency:Monthly
Content ratio:60% long, 40% short

Top Channel Categories

Content distribution across 7 main categories

📁

Lifestyle Sociology

16
videos
57% of contentAvg: 568.7K
+0% growthlast 30 days
🎬

Entertainment

5
videos
18% of contentAvg: 582.6K
+0% growthlast 30 days
🎥

Film

3
videos
11% of contentAvg: 457.8K
+0% growthlast 30 days
📁

Motorsport

1
videos
4% of contentAvg: 530
+0% growthlast 30 days
📁

Hobby

1
videos
4% of contentAvg: 544
+0% growthlast 30 days
📁

Business

1
videos
4% of contentAvg: 714
+0% growthlast 30 days
💻

Technology

1
videos
4% of contentAvg: 595
+0% growthlast 30 days

Category Distribution

7
Categories
Lifestyle Sociology
57%
Entertainment
18%
Film
11%
Motorsport
4%
Hobby
4%
Business
4%
Technology
4%

Performance Rankings

👑
Entertainment
5 videos
582.6K
+0%
🥈
Lifestyle Sociology
16 videos
568.7K
+0%
🥉
Film
3 videos
457.8K
+0%
🏅
Business
1 videos
714
+0%
🏅
Technology
1 videos
595
+0%
🏅
Hobby
1 videos
544
+0%
🏅
Motorsport
1 videos
530
+0%

📊 Category Insights

Key performance indicators and trends

Primary Focus

Lifestyle Sociology dominates with 57% of content

Best Performer

Entertainment has highest avg views

Fastest Growing

Lifestyle Sociology shows strongest growth

Most Viewed Videos

Top 5 by view count

Vale R$1 Milhão
#1

Vale R$1 Milhão

104.5M104.5M6 months ago
O cofrinho do PicPay rende Limite Bônus
#2

O cofrinho do PicPay rende Limite Bônus

7.9M7.9MOct 14, 2024
Com PicPay, a experiência é outra.
#3

Com PicPay, a experiência é outra.

4.9M4.9MSep 23, 2024
EP 14 - Antes X Depois de ter conta #shorts #short
#4

EP 14 - Antes X Depois de ter conta #shorts #short

2.6M2.6MOct 29, 2024
EP 13 -  Quem sempre cai em golpe #shorts #short
#5

EP 13 - Quem sempre cai em golpe #shorts #short

1.5M1.5MOct 24, 2024

Most Liked Videos

Top 5 by like count

EP 9 - Pix pro amigo
#1

EP 9 - Pix pro amigo

3.2K496.6KOct 11, 2024
EP 13 -  Quem sempre cai em golpe #shorts #short
#2

EP 13 - Quem sempre cai em golpe #shorts #short

2.9K1.5MOct 24, 2024
EP 8 - Um dia na vida de uma cantora #shorts #short
#3

EP 8 - Um dia na vida de uma cantora #shorts #short

2.6K245.3KOct 8, 2024
EP 12 - Qual a sua nota? #shorts #short
#4

EP 12 - Qual a sua nota? #shorts #short

2.2K342.9KOct 22, 2024
EP 18 - Quem tá devendo?
#5

EP 18 - Quem tá devendo?

2K146.1KNov 21, 2024

Most Commented Videos

Top 5 by comment count

Com PicPay, a experiência é outra.
#1

Com PicPay, a experiência é outra.

664.9MSep 23, 2024
O cofrinho do PicPay rende Limite Bônus
#2

O cofrinho do PicPay rende Limite Bônus

447.9MOct 14, 2024
Vale R$1 Milhão
#3

Vale R$1 Milhão

30104.5M6 months ago
Está fora dos seus endereços seguros?
#4

Está fora dos seus endereços seguros?

24774.5KOct 7, 2024
A experiência de começo de ano com o PicPay é outra
#5

A experiência de começo de ano com o PicPay é outra

221.9KJan 6, 2025

Highest Engagement

Top 5 by engagement rate

Como parcelar pagamentos e compras em até 36 vezes?
#1

Como parcelar pagamentos e compras em até 36 vezes?

18.82%85Feb 14, 2025
Como acelerar seus planos com o Cofrinho Turbinado do PicPay
#2

Como acelerar seus planos com o Cofrinho Turbinado do PicPay

16.46%1585 months ago
Como participar da Promoção Chave do Milhão do PicPay
#3

Como participar da Promoção Chave do Milhão do PicPay

12.77%1414 months ago
Como desbloquear o seu benefício INSS
#4

Como desbloquear o seu benefício INSS

9.86%1428 months ago
Quer investir melhor? Ouça o Diário Econômico todos os dias
#5

Quer investir melhor? Ouça o Diário Econômico todos os dias

6.31%301Jan 14, 2025

Performance Summary

Peak performance metrics across all categories

Highest Views
104.5M
Vale R$1 Milhão...
Highest Likes
3.2K
EP 9 - Pix pro amigo...
Most Comments
66
Com PicPay, a experiência é ou...
Best Engagement
18.8%
Como parcelar pagamentos e com...

Multi-Category Champions

Top performers across multiple categories

Vale R$1 Milhão
👑
Vale R$1 Milhão
viewscomments
104.5M440
O cofrinho do PicPay rende Limite Bônus
🥇
O cofrinho do PicPay rende Limite Bônus
viewscomments
7.9M788
Com PicPay, a experiência é outra.
🏆
Com PicPay, a experiência é outra.
viewscomments
4.9M1.2K

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 2.5M views per video
0.02% overall engagement rate
bi-weekly upload schedule
91% consistency in uploads

Optimization Opportunities

Consider improving engagement strategies
Analyze top-performing content for successful patterns